Marketing Strategy

,

FALL 2019 - STMNT

,
 
 

ABOUT THE CLIENT

STMNT is an eco-friendly dress rental platform that allows customers to pick dresses without the financial or environmental cost and to earn cash from items hanging in their closet. Kind of like an Airbnb for your closet to make a positive impact on the planet without sacrificing the look!

OUR IMPACT

  • Developing an effective sales & distribution strategy to meet the company’s goals of strengthening its sales funnel

  • Developing a marketing & communications strategy to raise awareness about the benefits of using the platform and its environmental and social impact

OUR CONSULTANTS

, ,

SUMMER 2018 - Nazava

, ,
 
 

ABOUT THE CLIENT

Nazava Water Filters is a social enterprise based in Bandung, Indonesia. Since its start back in 2009, Nazava has provided more than 400,000 people with the access to safe drinking water in more than 50 locations in Indonesia, Ethiopia and Tanzania. Nazava’s mission is to become the Indonesian premier provider of safe and affordable water filters.

OUR IMPACT

  • Developing an effective sales & distribution strategy to meet the company’s goals

  • Developing a marketing & communications strategy to raise awareness about the product benefits and its social impact

  • Recommending how to effectively integrate new marketing tactics into the sales process

OUR CONSULTANTS

 

SPRING 2018 - Talents Venture

 
 

ABOUT THE CLIENT

Talents Venture attracts the best talents from different backgrounds, offering them an ecosystem of services useful for a successful path of personal and professional growth. The main goal is to finance the best students according to the selection model that estimates expected future salary for each student.

OUR IMPACT

  • Developing a marketing plan to educate prospective students about the benefits of TV services

  • Developing online and offline marketing campaigns targeting prospective students for 2018/2019

OUR CONSULTANTS

,

SPRING 2018 - Lendflo

,
 
 

ABOUT THE CLIENT

Lendflo’s ultimate vision is to create a fluid system, in which SMEs with high cash flow provide financing to SMEs with low cash flow, thus creating a win-win situation and a more efficient use of working capital in any given economy.

OUR IMPACT

  • Developing a pricing strategy for Lendflo's invoice financing proposition for the UK market

  • Designing a marketing strategy that allows to capture the specified market share in the most profitable way

OUR CONSULTANTS

,

FALL 2017 - Nordgreen

,
 
 

ABOUT THE CLIENT

Nordgreen is an e-commerce start-up aiming to disrupt the watch market through offering high-quality fashion watches inspired by the minimalistic Scandinavian design and the deep belief in sustainability.

OUR IMPACT

  • Creating a Go-To-Market Strategy for China & HK / Japan / Korea / Singapore

OUR CONSULTANTS

,

SUMMER 2016 - Unverschwendet

,
 
 

ABOUT THE CLIENT (RETURNING)

Unverschwendet follows the mantra “Use what you have” and is focusing on fighting the waste of food by using overcapacities from its partners. Through cooperation with multiple producers such as farms, Unverschwendet sources high-quality but otherwise unnecessarily discarded raw materials to produce a portfolio of jams, jellies, chutneys and syrups.

OUR IMPACT

  • Evaluating and analysing B2C, B2B and Catering target segments and the 6 different personas

  • Developing a sustainable marketing strategy to convey the complex personal storytelling experience

OUR CONSULTANTS

,

SPRING 2016 - Jyoti Fair Works

,
 
 

ABOUT THE CLIENT (returning)

Jyoti - Fair Works is driving the economical empowerment of Indian women through the production of fair fashion and accessories. Producing locally in India and having their sales operations located in Germany, Jyoti - Fair Works genuinely values fairness along its entire supply chain.

OUR IMPACT

  • Developing the Marketing strategy for Jyoti - Fair Works and outline key brand values

  • Outlining target groups and identifying potential distribution channels to reach them

  • Drafting a Marketing campaign specifically tailored to the target groups and distribution channels of Jyoti – Fair Works

OUR CONSULTANTS

 

FALL 2017 - Healing a Child's Heart

 
 

ABOUT THE CLIENT

Healing a Child’s Heart is a non-profit organization that aims to provide free surgery to indigent children in the Middle East that are born with a congenital heart disease. Often victims of devastating wars, these children find themselves living in poverty, away from their families and home country, and in desperate need of heart surgery.

OUR IMPACT

  • Evaluating the ROI and potential reach of Marketing activities to acquire donations across different channels (online campaigns, etc.) and highlighting possible improvements

  • Elaborating on the size of donor target groups (B2B, banks, etc.) and their stake in donations to identify ideal groups to target

OUR CONSULTANTS

 
,

FALL 2015 - Collective Energy

,

ABOUT THE CLIENT

Collective Energy aims at creating a better understanding for renewable energies and fostering a movement towards energy-self-sufficiency through empowering as many people as possible to participate in the transition of energy consumption.

OUR IMPACT

  • Defining core target groups and developing financing solutions

  • Outlining an efficient Marketing plan for Collective Energy

OUR CONSULTANTS

SPRING 2015 - Places4All

 
 

ABOUT THE CLIENT

Places4All (SSF) is a social enterprise based in Portugal. Places4All's Evaluation System, Information Classification and Conditions Accessibility Assessor in physical spaces and seeks to find, recognise and disclose information spaces or events with the best conditions for accessibility and to ensure the greatest degree of autonomy to the greatest number of people possible promoting equal opportunities in mobility and choice to all people who seek accessibility, especially people with mobility challenges, visual, auditory and cognitive.

OUR IMPACT

  • Developing a marketing campaign