Product Strategy

SPRING 2023 - Lignovations

 
 

ABOUT THE CLIENT (returning)

Lignovations has developed a functional ingredient, called LignoGuard, from biomass to replace these harmful chemicals. LignoGuard consists of very small particles of lignin, a major component of plants similar to cellulose. The material enables many industries to increase the sustainability of their products, thereby accelerating the transition to a sustainable society and creating a healthier future for our planet and its inhabitants.

OUR IMPACT

  • Conducting primary research on customers

  • Executing the survey/field study

  • Creating a comprehensive summary of the results, including a proposal on the product offering strategy

OUR CONSULTANTS