PROJECT-E is a German NGO with the mission to empower young Ethiopian women through access to quality training, which is to support the selected girls in gaining the necessary professional and personal skills to become independent and confident women, contributing to the development of the Ethiopian economy and society. PROJECT-E has been working in Ethiopia since 2010, when the organisation started the co-implementation of its first project: a college for secretarial science, providing free education and financial and social support to a group of selected young girls. After five years of co-establishment, this first project was successfully handed over to the local partner organisation, Selam Children ́s Village, who is now operating the college on its own. During the partnership with PROJECT-E the success rate of the project, measured in the number of graduate students employed in the local labour market, has always been 100%, which encouraged the student based organisation to launch a new project.
After a thorough research in 2014, the idea of establishing a quality hotel school arose. As one of the fastest growing industries in the country, the hospitality sector seemed to be a promising sector for graduating girls. Furthermore, the adaption of the standard of the newly developed sector to international requirements was a challenging factor for all stakeholders involved. Through the discussion with many representatives from educational institutes, but also the industry, PROJECT-E quickly identified four main gaps: practical training, communication skills, attitude and hygiene. PROJECT-E‘s Hospitality Institute, which opened its doors in October 2015, allows 20 young women from low-income families to join the program on yearly basis. The two-years education program is based on the Ethiopian Occupational Standard for Hotel Operation Level 1 and 2, but topped up with input from international hotel schools, hotel managers and guests. The focus on practical training, which the students can acquire either during the sessions in simulated areas of the school or during internship periods. In addition to that, a professional social worker supports the students with life skill training, including communication skills and attitude training, and counseling service. Accommodation, food, medical allowances and pocket money is provided to the students, to encourage a focused learning environment. Learn more about PROJECT-E here: https://project-e.eu/
In line with the organisation's goal of long-term financial sustainability, PROJECT-E aims at (1) establishing a cost recovery activity to re-finance a part of PEHI's expenses from within Ethiopia, (2) setting up an extensive network of partnerships and sponsors in Europe and (3) developing effective fundraising mechanisms.
Specific recommendations to be developed by the Consulting team are:
1. Create a business plan for the cost recovery café in Addis Ababa provided by the Country Representative and Management Board
2. Identify partnership practices and possible network expansions including international organizations that increase the visibility of PROJECT-E in Europe
The managing team of PROJECT-E incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.