Nurmi

Nurmi is a sustainable clothing label from Lahti, Finland. It believes in slow fashion and focuses on transparent and sustainable production of clothes. Nurmi clothes and accessories represent Scandinavian minimalism with functionality, beautiful cuts and designs that fit many body shapes.

Read more here 


Nurmi sells clothes through its own online stores and retailers in Finland, UK, the Netherlands, Belgium. (More info: http://www.nurmiclothing.com/retailers). Nurmi wants to step into new markets through retailers in Germany and in counties close to Germany. So the team’s task is to find potential retailers in this area and create a marketing strategy how to attract customers and so increase sales in the new countries.

 

GreenRiders

GreenRiders is the smart way to get around. It is a travel platform that provides an effective, trusted, and socially rewarding way for people to decrease the amount of carbon emissions created through personal transportation such as private vehicle, taxi and rental car rides. It’s the “missing link of public transportation”.

GreenRiders’ mission is to create innovative, reliable, and cost-effective software solutions in partnership with businesses with the shared goal of improving peoples’ lives, combining social responsibilities, and achieving personal fulfilment. The service is active in Finland with a view to go international. Go Go GreenRiders!

Think and create ways how to use the service provided by GreenRiders in the customer segment. The team needs to define the potential customers for whom the service can be useful, and how. Where in Europe there would be clear user case for GreenRiders and give recommendation how to implement the solution to that place. No need to make money with this. Just create a use case how GreenRiders can solve transportation problems when there is a need.

Key points:

Communication:

  • find a new market segment
  • create marketing strategy to attract
  • Social media
  • Cooperation between many parties (Cities, media etc..)

World Infant Alliance

AEM is a start-up project in Ghana (West Africa) with the aim to help rural pupils across the country and expand later across other Africa countries by providing them with good health care and relevant education for sustainable regional and continental development.
The objective is to assist these vulnerable children acquire the relevant basic education for sustainable human development hence responsible citizen in future. Ultimately education and development are first of all about liberating people from all (taboos, unfounded believes, wrong traditions, sacrifices, unemployment and many others) that holds them back from a full and worthy human life.

The Rural Education project is the main of the four pilot projects under the management and auspices of AEM. Poor education especially the rural sector has been a challenge for Ghana as developing nation since independence so therefore, the initiative aims to give rural education sector a new hope. It will promote the kind of education that can help those rural students to achieve a better live and therefore help to improve the future for these people and areas. Through the Rural Education initiative AEM wish to provide all rural schools with well-trained teaching professionals from our two teaching universities to enhance adequate teaching and learning processes for relevant cognitive development instead of using retirees and senior high leavers in the classrooms causing truancy, poor performance and many school dropout due to the pupils discourage. As a result, these teachers will ameliorate the poor performance of pupils in rural schools. At the same time, it will enable these hardworking professionals join the public sector to enjoy better work condition through the help of AEM. They will be trained through regular workshops to acquire basic entrepreneurial skills to pioneer development programs in the rural communities to help stop the high number of rural-urban migrants. These skills will also assist them to identify people with great talent to turn into sustainable businesses for AEM to produce many job creators instead of abundant potential graduates job seekers.

The Rural Education Project challenge: The major challenge which the organization is toiling to finish with since its incorporation remains the funding of the project. Based on the budget of the AEM’s technical team in consideration of the nature and scope of the project, about US$ 190,000 is needed in order to start.

Provide AEM with relevant guidance for successful fundraising and how to adequately approach the possible and relevant funding organizations

  • 1) Market Research: AEM aims to raise the sufficient funds for the success of Rural Education project from organizations in Europe, America and other countries in the world. The first step for successful funding approach is to research about public organizations or other philanthropic associations with interest in education related initiatives from which AEM could source the sufficient funding. This will include:

    • Identifying possible donors (public, private, UN, EU, AU, …) and their requirements and conditions.
    • Filter the organizations regarding the Rural Education initiative possible characteristics and needs.

    2) Recommendations:  The second step includes the elaboration of a detail strategy to approach these organizations whiles AEM is provided with accurate and effective recommendation for the success of the funding.

    3) Project Presentation: Prepare an effective and competitive presentation to be used by AEM during the interview and forum for fundraising purposes based on the funding above described.

Villageboom

Villageboom is a social enterprise aiming to bring affordable solar light to off-grid villages in Africa. Villageboom designs, manufactures and markets highly affordable solar lamps to people without access to electricity.

These solar lamps are constantly improved and upgraded for perfection. Currently, the company is selling the third generation solar lamps launched in 2013. Solar entrepreneurs who live in off-grid villages distribute these solar lamps. To help more people in off-grid villages to become a solar entrepreneur, we want to sell Villageboom lamps online and use the profit to fund the start-up capital of new entrepreneurs. One starter kit consists of business kit, toolbox, training and 25 solar lamps as working capital. Each funded starter kit creates a new job as solar entrepreneur.


1) Develop an e-commerce strategy for selling Villageboom solar lamps on-line in USA and UK, targeting the African expats. There are at least 3 million Nigerian expats living in USA and the UK. Many of them have still strong connections to relatives living in Africa. Rather than sending them only money, we will try urging them to buy a Villageboom solar lamp online, which is then delivered to their relatives in Africa. 100% of the profit of these online sales will then be used as start-up capital for new solar entrepreneurs in developing countries.

2) Define what should be shown on the web site so that on-line buyers of the Villageboom solar lamps see the actual impact of their funding. Define the processes, how this information/data can be obtained.

Places4All

Places4All (SSF) is a social enterprise based in Portugal. Places4All's Evaluation System, Information Classification and Conditions Accessibility Assessor in physical spaces and seeks to find, recognise and disclose information spaces or events with the best conditions for accessibility and to ensure the greatest degree of autonomy to the greatest number of people possible promoting equal opportunities in mobility and choice to all people who seek accessibility, especially people with mobility challenges, visual, auditory and cognitive.

The whole process of assessment, classification and information has the collaboration of people with some kind of limitation or disability. Places4All aims to join all owners of spaces open to the public (housing, commerce, culture and leisure, events, catering, and health services) who want to differentiate themselves in a particular city or region through good practices regarding the conditions of accessibility, joining a network that ensures and certifies that place have good accessibility. Read more here

Places4All has a completely new concept of assessing and promoting the improvement of accessibility of impaired population in Portugal. Places4All aims to raise awareness about the inaccessibility of public places in general for impaired people. They want to achieve this, through the creation of a quasi-certificate of accessibility for which they have all the insider knowledge and all the expertise.

The mission of this specific project is to link all the stakeholders, i.e. the companies or the subjects interested in being fully-accessible with the people suffering from any kind of disadvantage as well as the general public and media, whose opinion should be averted.

The specificities of this project focus on a creation of a full marketing campaign. It gives the students/consultants to gain an incredible opportunity to be at the start of something new and brilliant.

  • Marketing Campaign
    • Target group
    • Media definition
    • Reach
    • etc.
       
  • Marketing Campaign Financial Plan
  • Marketing Campaign Timeline

Percurso das Memórias

Percurso das Memórias or Route of Memories is a community development association whose mission is to contribute to the economic and socio-cultural development of local communities. It does so through community tourism, aiming at preserving and disseminating their social-cultural identity.

Together with local community members, the Route of Memories designs Community Tours and sells them to tourists. These tours are operated and conducted by local people who live in the visited territories, assisted by interpreter-guides from the Route of Memories, and are composed of traditional activities, set up by the communities themselves. They reveal important aspects of the communities’ socio-cultural identity, such as traditions, memories, stories, typical food, music and dancing, local festivals, and other arts and crafts. The revenues generated with these sales are distributed between the community members involved and the association, to ensure the sustainability of the project. Currently, the project is active in six parishes of Oporto’s historic center (Sé, Miragaia, Vitória, S. Nicolau, Santo ildefonso e Cedofeita) and in the upcoming years the goal is to extend the project to other historical centers and territories of Portugal.


1. Define which should be the target group(s) for the organization’s tours and design a strategy to reach them.

  • At the moment they define their target group as community tourists: national, but mostly international tourists seeking traditional and historical products of the local community and looking for alternative, authentic and genuine experiences that allow for a direct contact with the locals.
     
  • To reach them, the Route of Memories believes that they should have a strong presence in the international networks of community-based tourism, social tourism, responsible and solidary tourism. How can they reach these networks?

2. Develop the Marketing and Communications strategy and respective plan for selling Community Tours.

  • The traditional tourism market in Oporto is currently controlled by travel agencies and thus, the founders want to explore other channels in order to increase their sales, including online ones.
     
  • How can they sell their tours directly to tourists or to the entities/organizations/specialized agencies of the countries of origin of the tourists without needing or depending on local intermediaries?
     
  • How can their target group know that they exist even before they come to Oporto?

3. Define the concept for an optimized web presence (Website, Facebook and any other) in order to increase the number of guided tours sold.

Impact Hub Barcelona

Impact Hub Barcelona is a “hub” of talent for change, a major cell of the emerging ecosystem of social innovation. It is a place where people working for a better world meet and co-create a more social, green and human economy. A network of networks (Impact Hub), extending over the biggest global community of social entrepreneurs, with more than 7,000 members from 60+ cities across all continents. And all that in a magic space right at the heart of the Barcelona, with the objective to redesign the city and the world. 

As a community, Impact Hub allows different stakeholders such as the entrepreneurs, partners, sponsors or media to collaborate to achieve their goals in order to create solutions that improve life quality and economic sustainability in the city. This network can help projects to become successful and to achieve a larger impact on society. Read more here.

Impact Hub Barcelona's main target for the following years is to increase its presence in Barcelona, helping the creation and growth of Social Enterprises in the city while at the same time continue growing to maximise their impact. With this objective, the organization wants to take into consideration what are the best practices accomplished by other Hubs in the world as well as to learn from the non-successful practices. This will allow them to focus their actions and efforts towards projects and activities that have proved to be successful for the goals of Impact Hub. The specific project to be developed by the Consulting team is:

  1. Generate a benchmark of the best and worst practices within the global Impact Hub organisation (from a selection of Impact Hub chapters).
    + Study what actions have helped other Hubs to become successful
    Learn from actions or projects that should be avoided by Impact Hub    Barcelona
     
  2. Aggregate the information and generate a proposal on what Impact Hub Barcelona could do to increase its impact. It always has to be adapted to the specific needs of the city.

This recommendation and strategy proposal will be incorporated by the managing team of Impact Hub Barcelona to define the 2015 strategy and action plan.