AgUnity: Blockchain for the Greater Good

About AgUnity

AgUnity is an Australian-based AgTech startup founded in 2016 with the ambition to help change the lives of the one-billion plus smallholder farmers in the world. AgUnity’s goal is tackling issues of lack of trust, corruption & graft, poor record-keeping and farming inefficiencies. The UN reports that up to 50% of crop value vanishes between harvest and point of sale. Small co-operatives are currently by far the best way to improve efficiency in developing countries and help farmers retain a bigger share of their crop value. Co-ops presently rely on paper-based records, verbal promises, and complicated agreements; this frequently causes critical problems due to lack of transparency, restricted access to price data, lying, graft, and corruption.

AgUnity has developed a smartphone and blockchain-based solution for the world’s poorest farmers, a simple mobile app restoring trust and enabling cooperation. In two completed pilot projects to date, wheat farmers in Nanyuki, Kenya, and cacao farmers in Bougainville, Papua New Guinea, increased their incomes by an average of 3x, from one season to the next. This substantial rise in income is achieved simply by getting farmers to cooperate to share equipment, plan activities, and buy/sell together as part of a co- operative. You can learn more about AgUnity here:

Project Definition

AgUnity’s primary product is an Android-based application that is deployed on low cost smartphones to smallholder farmers in emerging economies. The single most critical factor in achieving scale for AgUnity is developing a business model that intimately understands and acknowledges the financial limitations of its target users while creating enough revenue to allow for expansion.

Specific recommendations to be developed by the Consulting team are:

1. Review and assess AgUnity’s existing business model.

2. Develop a strategic roadmap of AgUnity’s identified and unidentified revenue streams and create a forecast of viable business models.

3. Identified revenue stream include, data intelligence, provenance and traceability data, market data and user-pays

4. Conglomerate data and develop a comprehensive business model for AgUnity that maximizes scalability, while retaining practicality, sustainability and affordability for farmers.