Mursal Hedayat, the Chatterbox Founder, arrived in the UK as a refugee from Afghanistan with her mum, a civil engineer with rich international experiences who spoke four languages fluently, including English. Surprisingly, she faced significant challenge finding work despite her ample talent. This story sadly isn’t unique, or even uncommon: refugees with advanced degrees and valuable skills still face shocking levels of unemployment or underemployment worldwide. And harmful societal attitudes mean that this situation might get even worse.

Chatterbox aims to solve the problem of underutilized refugee talent by matching it with the demand for the language skills. The organization trains and employs displaced people to teach their native languages in the booming online and in-person language learning industry. The hourly rate charged for tutoring provides an income for refugees at the Living Wage foundation rates and above. The beauty of this solution is that it provides meaningful employment for refugees whilst solving the language skills shortage estimated to cost the UK economy about 3.5 per cent of GDP. This two-way mechanism for integration helps us see refugees as an asset, rather than a burden on their host communities.

Chatterbox provides accessible, stimulating employment and training for refugees from academic, professional, and industrial backgrounds in the language services sector. The organization supports the people it works with onto a pathway towards skilled employment by helping them rebuild their confidence, networks, and local work experience. In doing this, Chatterbox widens access to skilled work in disadvantaged communities and supports the social and economic integration of refugees into the society. Chatterbox also promotes language learning by providing affordable solutions to help individuals, corporate, and public-sector bodies build up the cross-cultural competencies of their workforce in a globalised world.

By using a tiny bit of tech, including online booking and video classrooms, Chatterbox connects refugees with the learners from all over the world.

Learn more about Chatterbox here:


Project Definition

Chatterbox would like NGC consultants to help design a paid social media campaign targeting one of its important segments – individuals who want to learn languages.

Specific recommendations to be developed by the Consulting team are:

1.     Design a paid social media campaign targeting individuals

a.     Define the ideal persona for Chatterbox to target and his/her points of interest

b.     Research successful social media campaigns for best practices and insights

c.      Propose a strategy and design a campaign plan for Chatterbox to test, including the timeline, and content ideas

2.     Develop a metrics system to measure the campaign success

a.     Define the relevant KPIs and propose the effective measurement tool

b.     Present your work in a report (campaign plan and measurement tool)