In 2050 it might be more plastic than fish in the sea and in Norway, 25% of all produced and imported edible food is thrown away. We need to act and we need to act now. Råvarene was born out of this crucial need to act. The idea to open a zero-waste store came to Anita Bui, the CEMS alumna, when she was performing a mundane task of taking out the garbage for her mom. “There is not a scratch. Why do I throw this away? I want the content and not the packaging, but I pay for it every time”. The idea of refill and reuse was born. Being passionate about the environment and inspired by her gap year travels, Anita decided to turn it into a reality during her CEMS studies. Together with her business partner, the support of her family and the start-up friendly environment, they opened Norway’s first Zero Waste store on the 22nd of October 2016.
Råvarene is a zero-waste store, where one can buy ethical groceries without unnecessary packaging. They believe that everyone can make a difference in daily lives: buying groceries without packaging is one of those small steps. At Råvarene, customers can purchase fresh and high-quality products in bulk by filling up reusable containers. Råvarene is also working towards increasing the number of independent businesses, inviting people to openly discuss food, and acting as the unifier that encourages people to work together to reduce waste. The team seeks to know the origin of all the products its supplies, endorses producers and suppliers, and fosters sustainable logic and operations at all levels. They now work on expanding the business to other Norwegian cities and exploring the opportunities that lies in collaboration with other businesses.
Learn more about Råvarene here: http://raavarene.com/
Råvarene is currently in the transition period of the business life cycle; Anita is looking into expansion to more cities in Norway and B2B partnership opportunities.
Specific recommendations to be developed by the Consulting team are:
1. Recommend relevant business models for store expansion
a. Analyze strategic opportunities for Råvarene’ store expansion in Norway
b. Conduct research on similar businesses and present their success stories in the expansion process (example: The Source Bulk Foods in Australia)
c. Map out the business models of best cases and adapt several to Råvarene
2. Suggest partner organizations for potential B2B partnership or purchase of the Råvarene business
a. Identify cross-industry B2B partnership opportunities for Råvarene (example: partnerships with local canteens)
b. Outline relevant criteria for partner selection
c. Suggest several partners and their points of interest
The managing team of Råvarene will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.