Nordgreen is an e-commerce start-up aiming to disrupt the watch market through offering high-quality fashion watches inspired by the minimalistic Scandinavian design and the deep belief in sustainability. The Nordgreen founding team is comprised of three ex-McKinsey consultants and seasoned entrepreneurs, collectively possessing extensive experiences in growth strategies, cross-border e-commerce, and supply chain & operations. Based in Copenhagen, Nordgreen will be a truly global brand from day one. Its e-commerce platform will offer seamless consumer experience through numerous localised websites, while the network of couriers and warehouses will ensure quick and reliable delivery.

The Nordgreen’s first watch collection was created by Jakob Wagner – an internationally renowned Danish industrial designer who received numerous industry awards. Besides enjoying the high-performing beautiful watch, customers will get an opportunity to leave a positive mark in the world: with every purchase, he or she will also directly donate to a cause. The three watch styles available within the collection correspond to three causes and charitable organizations in healthcare, education, and the environment.

Nordgreen will introduce its impactful watches across the globe in December 2017 in the following markets: Asia - China (including Hong Kong), Japan, Korea, Singapore; Europe - Austria, Denmark, Germany, Sweden, Switzerland, and the UK.

Learn more about Nordgreen here:

Project description

Nordgreen will launch the first watch collections in four Asian countries due to their large customer base and promising market potential. The NGC consultants will provide the founding team with their local market knowledge to ensure a successful product launch in these key markets. Your point of contact will be the CEO of the local market and the top management of the Group.

Specific recommendations to be developed by the Consulting team are:  

Create a Go-To-Market Strategy for China & HK / Japan / Korea / Singapore:

1.     B2B: Build upon the existing overview of potential resellers (Online & Offline)

a.     Prepare a brief negotiation guide outlining the tactics that are specific to the culture and norms of each market

b.     Create initial outreach strategies to start business relationships

2.     Marketing (Online and Offline):

a.     Build upon Nordgreen’s existing overview of potential online influencers and create initial outreach strategies to start business relationships

b.     Use your local market knowledge to develop low-budget, high-reach offline marketing strategies to spread the word about Nordgreen       

The managing team of Nordgreen incorporates your recommendations when operational, tactical and strategic decisions are to be made in the near future.