Groasis Tech (2017)

Pieter Hoff aims at causing the reforestation of 2 billion hectares (5 billion acres) of degraded farmland by 2075. He has founded Groasis Tech to develop the necessary technology to do so, as well as the Treesolution Foundation to demonstrate that reforestation at large scale is feasible. By planting the “African Great Green Wall” (a corridor of trees of 7.100 km length), desertification in sub-Saharan Africa will be stopped while opportunities for local employment, education and entrepreneurship are created.

The Groasis Ecological Water Saving Technology is a biomimicry methodology, a planting technology that combines multiple drivers to stimulate trees to grow with minimum use of energy and water - and after a 10-year-trial period has a survival rate of more than 90%. Reforestation can be done without expensive irrigation. In order to balance the interests of mankind and nature, a combination of economically and ecologically interesting trees will be planted. Groasis offers the key to combat erosion and help revitalise rural areas while sustainably producing products and food and disconnecting approx. 15 tonnes of CO2 per hectare.

In late July 2016, Groasis announced a breakthrough product, the Growboxx® plant cocoon, with a significant international deal to supply 1,000,000 Growboxxes to the Mexican state of Baja California.

Learn more about Groasis here:

Project Outcomes

In the span of 12 weeks, the NGC consulting team has delivered the following results:

Mid-term Deliverable: practical recommendations on social media practices

  1. Analysed Groasis’ current activities across social media platforms, including Facebook, Twitter, Instagram, and YouTube; highlighted their strengths and suggested ways to improve

  2. Collected 14 best social media practices from eight organizations and adapted them to Groasis

  3. Redefined the social media target audience from farmers to the general public and catered the overall message to them

  4. Developed the communications strategy aligned with Groasis’ strategic objectives and integrated across four social media channels

Final Deliverable: two social media campaigns to educate and inspire followers and raise funds

  1. Analysed four successful marketing campaigns focused on reforestation projects

  2. Planned a Facebook-based campaign to raise awareness about seven UN challenges identified in Pieter Hoff’s Treesolution book

  3. Planned a Green Musketeers campaign to create a community and raise over 5,000 euros within the first year of launch for one of Groasis’ projects

  4. Recommended three additional marketing ideas to implement in the long-term