Everybody at work

Formerly known as Refugees At Work, Everybody At Work (EAW) was founded one year ago in Belgium by a social entrepreneur Benoît D'heygere, after having accumulated relevant industry experience and knowledge working in the recruitment field. EAW is an online inclusive community which connects people from all over the world with the employers from all over the whole world. According to its philosophy, “in our current world, our nationality does not define the place of our future employment.  Nor does our native language. Our globalized approach mixed together with our local networks will allow a fast and long-lasting matchmaking between jobseekers and employers”. This is a win-win concept for both the employer and the newcomer: many jobs require both technical and specific language skills that many international workers can provide with; while for a newcomer, getting a job is the best way to adjust and integrate in the new home away from home. EAW provides vacancies predominantly in technical and manual labour areas and operates on a “no cure, no pay” basis, meaning that the employer is not charged for placing a job ad, until a suitable employee is found and hired for the role. So far, the platform has been successfully placing immigrants from Syria and Afghanistan in Belgium area.

EAW is currently undergoing changes on its website to make it more inclusive for all types of newcomers and change the initial perception of the platform targeting only refugees. Inspired by Airbnb, the new website will be more customer-friendly and available in multiple languages: English, Dutch, French, and Arabic. Benoit would like EAW community to grow outside of Belgium and help employers and employees all over the world find their perfect match.

Learn more about EAW here: http://www.everybodyatwork.com/

Project description

Since EAW website is being taken care of on the technical side, Benoit would like NGC consultants to help improve it in terms of user-friendliness and communications to attract both unemployed and career transition job seekers.

Specific recommendations to be developed by the Consulting team are:

  • Develop a plan to help EAW to reach the goal of having 500 registrations on the website by the end 2017:

    • Analyze recruitment organizations and evaluate their best practices in attracting job seekers to register on the website

    • Recommend interface changes to the website to make it more user-friendly and encourage registrations

    • Identify potential partners in the Benelux area to help promote EAW among the newcomers and suggest ways to approach them

  • Develop a Facebook strategy consistent with the EAW global inclusiveness vision:

    • Evaluate EAW’s current marketing and communications practices and suggest ways to improve

    • Gather most effective Facebook tactics and campaigns from similar organizations and adapt them to EAW

The managing team of EAW incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.