In early 2018 Ida and Peter are determined to open a new concept farm in the USA. They envision “Cabella” (literally, “Pretty House”) as small-scale, educational farm located outside Charlottesville, VA. Cabella will apply the ethos of organic farming and sustainable husbandry to the community surrounding it by serving as an educational hub for the young, the elderly, and the disabled in all matters pertaining to the sustainable growth of local food.

In the founders’ words, “raising animals and growing plants with respect makes us better people, leaves a better environment for our children, and translates into better food on our tables.”

Cabella will serve as a model for others interested in sustainable gardening and agriculture. It will partner with local pre-schools and schools to teach children about food and basic husbandry through school trips, lessons on the farm, and summer camps. Ideally, Cabella will also be able to partner with associations caring for disabled youth to promote job training in farming and husbandry, as well as with retirement homes to promote hen-therapy, chicken raising, and ultimately egg selling, which would offer retired people a manageable way to contribute to the community.

Learn more about Cabella: 

Project description

The founders have an extensive international professional experience in college-level education and military. They are also currently pursuing business courses to better prepare themselves for their venture. The opening of the Cabella farm is set to take place in 2018, and the founders are looking for consultants to provide crucial insight on developing the initial business plan for their non-profit organization, including best-practices insights from relevant industries and a fundamental financial model.

Specific recommendations to be developed by the Consulting team are:

1.     Develop the initial business plan outline and advise on the overall non-profit business structure

a.     Identify feasible best practices in relevant industries to add to the concept farm platform

                                      i.     Educational collaborations: youth / elderly / disabled (schools/ companies, organizations)

                                    ii.     Social: animal-assisted and horticultural therapy / summer camps / etc.

                                   iii.     Production: livestock, produce, food waste, / product surplus, renewable energy options

b.     Develop the basic financial model

                                      i.     Focus on the financial sustainability of the business

                                    ii.     Identify potential sponsors, supporters, grants, and stakeholders

The founders of Cabella will incorporate your recommendations when operative, tactical and strategic decisions are to be made in the near future.