Collective Energy aims at creating a better understanding for renewable energies and fostering a movement towards energy-self-sufficiency through empowering as many people as possible to participate in the transition of energy consumption. Furthermore, Collective Energy sees ownership as one of the major aspects when considering responsible energy consumption. Hence, Collective Energy facilitates investment of clients’ customers through the acquisition of vouchers for products of the client who in turn receives direct funding for new solar panels, resulting in a win-win situation for both stakeholders.
Focusing on providing holistic concepts for businesses and associations, Collective Energy offers feasibility studies, financing solutions and other services for corporations that want to invest into solar panels through crowd-funding. Having won the Social Impact Award in 2014 as well as the Social Impact Grant, Collective Energy collaborates with multiple partners to enable corporations a change in their energy supply.
You can learn more about Collective Energy here (page in German): http://www.collective-energy.at/
Collective Energy’s main target for the upcoming year is to develop thought-through financing solutions that are tailored to the needs of particular client groups. Hence, it is necessary to identify industry sectors that are most likely to adapt their energy supply and tailor blue print offers to their needs. Initially focusing on serving the Austrian core market, an efficient Marketing campaign needs to be developed to ensure the long-term success of Collective Energy.
Specific recommendations to be developed by the Consulting team are:
1. Define core target groups and develop financing solutions tailored to specific needs by doing market research and utilizing already existing market studies.
- Give advice on fundamental targeting decisions
- Develop thought-through financing solutions for the core target groups
2. Outline an efficient Marketing plan for Collective Energy