Nurmi is a sustainable clothing label from Lahti, Finland. It believes in slow fashion and focuses on transparent and sustainable production of clothes. Nurmi clothes and accessories represent Scandinavian minimalism with functionality, beautiful cuts and designs that fit many body shapes.
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Nurmi sells clothes through its own online stores and retailers in Finland, UK, the Netherlands, Belgium. (More info: http://www.nurmiclothing.com/retailers). Nurmi wants to step into new markets through retailers in Germany and in counties close to Germany. So the team’s task is to find potential retailers in this area and create a marketing strategy how to attract customers and so increase sales in the new countries.