Jusoor: Empowering Syrian Youth

About Jusoor

Jusoor is an international NGO with innovation in programming and organization at its core. Founded organically by a group of Syrian expatriates before the war, Jusoor has grown into a medium sized organization, with an annual turnover at around 1.5 million USD.

The organization is made up of Syrian expatriates helping Syrian youth realize their potential through programs in the fields of education, career development, and global community engagement. As a community of Syrians living around the world working together to launch programs that benefit the Syrian community inside and outside Syria. We are committed to supporting the country’s development and drawing on the vast talents and experience of our global members to overcome the challenges the country faces.

Learn more about Jusoor here: https://jusoorsyria.com

Specific recommendations to be developed by the Consulting team are:

1. How can Jusoor utilize the power of student groups, to fundraise and lobby universities to support Jusoor in increasing geographic reach and number of scholarship partnerships?

a. Identify examples of student groups who have lobbied their university to accept scholars, and or have fundraised for scholarships in the past (Jusoor can suggest a few to start)

b. Develop a comprehensive strategy for Jusoor to connect (and form if needed) student groups to meet the organization’s strategic goals

c. Suggest locations, universities and contacts to initiate the program

i. Analyze and make recommendations on the resources needed in order to make this program a success

ii. Work with head of scholarships to define strategically relevant Universities to target

d. Create a roadmap at the operational level with the step-by step implementation guide for the roll out of this plan

2. How can Jusoor restructure their board to meet the organization’s geographic and operational needs.

a. Map the strategic of needs on the Jusoor board, and the locations where having a board member would be beneficial

b. Suggest ideal candidate profiles and suggest outreach strategies for future recruitment which meet criteria

c. Develop an onboarding plan with an aim to curate high performing board members

d. Develop mentoring plan for new board members to be matched with previous board members

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iBuyFlowers: Disrupting the US flower business

About

iBuyFlowers iBuyFlowers is a B2B e-commerce platform for US florists, wedding and event planners. The founder and the investors are originally from the Netherlands, but the company is currently only operational in the US. The platform is disrupting the traditional flower industry by eliminating wholesalers and auction houses. With the fully automated logistics chain developed by iBuyFlowers, the wholesalers and importers of the traditional flower chain are eliminated, and the transportation time is reduced by 30-50%. The full transparency of the iBuyFlowers logistics chain allows customers to pick the desired source location and enjoy fresh flowers at a lower price. The social impact of the iBuyFlowers platform ranges across many areas: the company works only with (Green) certified growers with labels like: Rainforest Alliance Certified, VeriFlora, BASC, Fairtrade, Flower Label Program (FLP) in order to protect the human rights of farm employees, and guarantees payment to the growers within two weeks after shipment, as opposed to 45-60 days in the industry. Also, due to a more efficient logistics strategy, a fair amount of CO2 emissions is saved, no damage is caused to flowers due to repackaging; and fewer flowers are wasted and thrown away during the transportation. The e-commerce platform is developed in house and has been updated in design and algorithms. There is a continuous investment in the development of the platform to enhance user experience and add new features. As the only one on the market, iBuyFlowers can price flowers up to six months in advance and automatically provide substitute flower suggestions for flowers that are out of stock or unavailable. The platform can provide all of this information automatically within 10-20 min.

Learn more about iBuyFlowers here: www.ibuyflowers.com

Project Definition

NGC has worked with the iBuyFlowers team before the platform launch in 2016 and again in 2017. In this follow up project, NGC consultants will help iBuyFlowers by creating a long-term international expansion strategy and determining whether or not Canada is the best primary expansion target. Additionally, NGC consultants will analyze iBuyFlower’s current software and recommend how it can be improved to meet their long-term strategic direction.

Specific recommendations to be developed by the Consulting team are:

1. Develop a detailed 2-5 year international expansion strategy for iBuyFlower’s B2B flower business.

a. Conduct a deep study on the viability of Canada as a primary expansion target i. Strong final recommendation on Canada’s viability as the first expansion entry point

b. Develop an understanding of the B2B flower market globally, and benchmark ideal countries for future targeted expansion i. Determine number of competitors, feasibility of a US based company to enter, untapped market opportunities, pricing structure in the country, etc.

c. Create a comprehensive expansion strategy for one-three target countries (including Canada) i. The expansion should consider language, time zones & culture

2. Analyze iBuyFlower’s current software and recommend key areas for improvement, focusing on customer acquisition and customer experience

a. Conduct primary and secondary research to evaluate iBuyFlower’s current app platform and its alignment with the company’s long-term strategic goals

b. Deliver clear recommendations on what needs to be changed and create a strategic action plan

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Ubuntu Group: Growing Newcomers into Entrepreneurs

About Ubuntu

Ubuntu translates as “humanity” from zulu, which perfectly reflects the main goal of the fresh initiative by Andrea Terzaghi, a passionate CEMS alumnus from ESADE, to give entrepreneurial opportunities to refugees who come to Europe from Iraq, Syria and Palestine. The new entity will be incorporated as a Swiss-based non-profit organization, and is currently defining its setup: ideally, it will be a blend of co-working and co- living space, including hostel service, for the newcomers to effectively integrate into the new culture and contribute their skills. Most refugees demonstrate wide range of experiences which could be valuable in the new country, but they need a suitable environment to transition and develop further.

Ubuntu aims to develop a social entrepreneurship platform to sustainably and effectively integrate refugees in the European soil. The first city to be implemented will be Palermo, Italy, due to the high number of immigrants, the promising figures of the touristic sector, and the wide mirror of development and innovation opportunities.

Project Definition

Ubuntu Group is at very early stages of business development, which is an amazing opportunity for consultants to dive right in and help the client find a suitable business model and financial plan.

Specific recommendations to be developed by the Consulting team are:

1. Create a business model for Ubuntu given the market conditions and opportunities

a. Analyze the gaps in the Italian job market for the refugees to fill

b. Analyze similar organizations and their business setups (examples are provided by the client)

c. Recommend an “incubator” business model that fits the market conditions and serves the newcomers needs

2. Develop a financial plan and fundraising strategies for Ubuntu’s early stages

a. Evaluate Ubuntu’s financial goals and business objectives

b. Recommend a funding options for Ubuntu to support the selected business model in the next 3 years

c. Prepare a PowerPoint investor deck for Ubuntu to incorporate in future presentations

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RetroBrain: When therapy meets fun

About RetroBrain

RetroBrain uses innovative gaming approaches to solve challenges in medical care and therapy. Focusing on the elderly, rehabilitation of the brain and particularly on people suffering from Alzheimer’ s disease, RetroBrain combines scientifically proven methods to improve mental and physical health through innovative and fun-to-play video games. Due to an aging population, dementia is one of the biggest medical challenges of the 21st century and according to recent studies, more German citizens are afraid of suffering from dementia than from cancer. RetroBrain aims to break the stigmatization of this disease while alleviating or even preventing illness, while creating positive experiences for elderly citizens on a recurring basis. Moreover, RetroBrain’s solutions are to be adapted for neuro/stroke rehabilitation programmes.

RetroBrain has developed a video game platform named MemoreBox - an innovative pilot project currently used in selected nursing homes in Hamburg. With this digital medium, seniors can equally promote their mental and physical ability, as it requires gestures to control lifelike computer-based training programs (bowling, postman and motorcycle riding). The MemoreBox can be connected to any standard TV. It is controlled solely by body movements, which are recorded by a special camera. For example, virtual bowling requires only light arm and body movement to roll the ball on the bowling alley. The video games are fun, easy to perform and become a collaborative experience.

You can learn more about RetroBrain here: http://spiel-memore.de/

Project Definition

NGC consultants have already provided RetroBrain with valuable recommendations on distribution and pricing strategy at its early stages back in 2015. In this follow up project, the client would like the team to develop a roadmap targeting potential investors to help take RetroBrain to the next level.

Specific recommendations to be developed by the Consulting team are:

1. With the client’s guidance, deep dive into RetroBrain product portfolio

2. Develop a strategic roadmap for RetroBrain, including its internationalization options and strategy (B2B, B2B2C, etc.)

a. Research the industry within the DACH area and define potential growth opportunities, propose other EU markets (Nordic region, Benelux countries, France) for RetroBrain to enter and suggest most relevant modes of entry

3. Draft financial planning for different scenarios based on the proposed markets of 2a.

4. Summarize the collected data in a Power Point deck targeting potential investors, different versions for different types (impact-driven, strategic (coming from healthcare or nursing home operators), VCs, etc).

a. Interview shareholders and current investors to gain their perspectives (contacts will be provided by the client)

b. Interview partners and stakeholders to gain information on all points above, if necessary (contacts will be provided by the client)

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New Austrian Coding School: Empowering with Code

About New Austrian Coding School

New Austrian Coding School is a Vienna-based startup founded in 2016. Starting out as refugees{code}, NACS seeks to help refugees find better job opportunities in the Austrian job market by offering a 9-month programming and coding course, and directly places graduates into the workforce with their partner companies. Following an overwhelming success rate of over 90% job placements in their initial cohorts, NACS decided to scale their impact. In the summer of 2018, they changed their name to New Austrian Coding School and stretched their target group. Now they enable unemployed people (which still includes refugees) to re-enter the job market by teaching them programming and digital skills, increasing their chances of landing a high paying job.

New Austrian Coding School is a programming school for everyone. The company’s goal is to empower people through sustainable integration into the job market and hopes to scale their program throughout Austria.

You can learn more about New Austrian Coding School here: https://www.newaustriancodingschool.at/

Project Definition

Following two pilots in Autumn 2017, NACS started their first nine-month program with 20 people. The program ended in June 2018 with a 95% placement rate and a 0% dropout rate. Since October 2019, the second nine-month program is currently ongoing with 29 participants, 11 of which are female. NACS requires consultants to create a comprehensive two-year local expansion strategy.

Specific recommendations to be developed by the Consulting team are:

1. Assess viability of local expansion for four cities in Austria – Graz, Linz, Salzburg & Dornbirn

a. Detailed market research (number of refugees with a high school degree, unemployment rate, open job positions for software developers, IT companies located in that city).

b. Competitor analysis (what are the options to learn programming in that city?)

c. Contextual receptiveness (political party, digitalization within the current focus, open fornew innovative things, how many studies at university are about learning programming)

2. Recommend expansion target based on findings & develop a strategic roadmap for a two-year expansion

a. Which cities are suitable in principle for expansion? (expansion yes or no only)

b. Which city would you expand first and why?

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Life Project 4 Youth (LP4Y)

About Life Project 4 Youth & the Life Project Centers

There are currently 1.2 billion Youth aged between 15 and 24. 550 million of them are living below the poverty threshold of $2 a day. Life Project 4 Youth is an organization that strongly believes Young People facing extreme poverty are capable of becoming great entrepreneurs if someone gives them a smile, a supporting work, room to grow, and trust.

LP4Y was founded by a group of European (France, Belgium & Luxemburg) and US entrepreneurs who took on a challenge to set up “Life Project Centers” (LPC) near slum areas in Philippines, Vietnam, India and Indonesia.

LP4Y has developed a unique Professional Training for Entrepreneurs (PTE) program, which provides the selected underprivileged Youth with an opportunity to join the 18-month integration ecosystem, and to receive coaching and mentoring from the LP4Y volunteers, as well as professional partners and universities.

Once a Young Adult has been accepted by a coach, he or she is invited to join a team of 15 others, working together on a micro-economic activity. By means of the micro-economic activities developed by each LPC, combined with a specially adapted pedagogy, the Young Adults work as a team on the creation, development and management of a business. The PTE journey is a demanding program structured around three pillars of Working, Learning, and Guidance, and is divided into four successive stages: Autonomy, Responsibility, Management, and Entrepreneurship. This apprenticeship gives them the keys to managing their own lives and escaping exclusion to achieve a decent existence (employment, accommodation, good health, and education).

LP4Y currently operates Life Project Centers in 16 cities across Philippines, Indonesia, Vietnam and India.

You can learn more about Life Project 4 Youth here: http://www.lp4y.org

Project Definition

Approaching its 10 th anniversary, LP4Y has shown the ability to create a successful movement with a streamlined, innovative approach that has been replicated numerous times. In our fourth collaboration with LP4Y, NGC is tasked to help LP4Y define a scalable strategy for the next 10 years. This strategy will be presented to the French government and other investors.

Specific recommendations to be developed by the Consulting team are:

1. Assess past performance and determine future best practices by leveraging LP4Y’s stakeholder base and analyzing key insights from existing reports.

a. Create a survey to extract stakeholder outlook on experiences during the past years, organizational strengths and weaknesses, and view on opportunities and threats they perceive for 2019-2029

b. Gather further insights by interviewing LP4Y employees and analyzing key insights from past reports

2. Consolidate findings in a streamlined report that will be presented to LP4Y board members, and leveraged for a second follow-up project by NGC this summer

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Haute Baso: Women Empowerment through Ethical Fashion

About Haute Baso

Haute Baso is an ethical fashion brand for the modern individual looking for thoughtful, simple and functional designs. The brand was established in March 2014 by two Rwandan designers with four female artisans and has since grown to collaborations with 275 artisans, 202 of whom being women.

The company recognized the potential of young women by offering them training and employment - an investment which results in skill development at a fair wage and within a safe environment. Collaboration through design and production with talented artisans to create high quality "Made in Rwanda" apparel, accessories and home decor pieces enables preservation of traditional craftsmanship.

Haute Baso centered around the belief that “two heads are better than one” using fashion as a vehicle for positive change towards the empowerment of women and youth who are integral to its value chain while contributing to preservation of culture in Rwanda. It draws inspiration from the vibrant culture to collaborate and merge traditional methods with new techniques to create pieces that are timeless. This philosophy exemplifies the modern African fashion industry’s outlook on combining sustainability, technology, modern design and African craftsmanship to produce beautifully made, ready to wear fashion & accessories.

To this end, Haute Baso took part in co-design sessions with SPRING's partner San Francisco-based fuse project, and engaging Girl Hub Rwanda, to construct a professional training program for 15-21-year-old young women in 2015. Most of the women working with Haute Baso are the sole breadwinners of their households; therefore, this partnership enables them to feed, educate, and provide healthcare for their loved ones and ultimately reduce the long-term cycle of poverty.

Learn more about Haute Baso here: http://www.hautebaso.com/

Project Definition

While Haute Baso is well established in the local markets, the company would like NGC Consultants to look for expansion opportunities and develop a financial plan for a market entry.

Specific recommendations to be developed by the Consulting team are:

1. Develop a market entry strategy for Haute Baso to enter one of the African countries:

a. Evaluate African ethical fashion market and define the criteria for market selection

b. Recommend top 3 markets to enter based on those criteria

c. Develop a suitable entry mode strategy for one of the highest potential markets

d. Identify potential partners in the chosen market and the best way to approach them

2. Evaluate the financial side of the market entry and create a financial plan for Haute Baso:

a. Analyze the crucial cost drivers for the suggested entry mode

b. Calculate the required investment that Haute Baso needs to consider while entering the chosen market

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GECO: Green Energy Company for growth into a sustainable future

About GECO

GECO was founded by Nazim Hajiyev in 2018 driven by the core values and commitment to protect the environment and benefit the community. GECO strives to become a leader in electric vehicle (EV) charging infrastructure powered by renewable energy to support large-scale expansion of zero emission EV transport in Georgia and other countries. The company focuses on the exponentially growing sectors, including renewable energy and electric vehicles. GECO has defined ambitious short-term goals for itself, which includes launching a local production of EV chargers in the next 2 years.

GECO’s long-term plan is to expand its business model based on Green Energy into several countries in Eastern Europe, Middle East and Asia with closest targets being Georgia, Turkey, Ukraine, Azerbaijan and the UAE.

Following thorough market analysis, the managing team decided to start applying the business model in the small state of Georgia, an ex-Soviet republic that has become the best example of successful conversion from an autocratic socialist state into a modern capitalist democratic republic.

Project Definition

GECO has a potential of becoming a leading EV charging network in Georgia. It currently plays an active role in preparation of a government strategic roadmap on mass adoption of EVs in Georgia, which requires extensive research on international cases backed up with relevant data.

Specific recommendations to be developed by the Consulting team are:

1. Conduct secondary data on EV market and charging networks growth

a. Select countries with varying EV market growth rates for further analysis (client’s regions of interest are the countries of EU, USA, China)

b. Collect statistical data on existing and planned EV charging networks, EV charger producers and planned EV charging initiatives from governments and large corporates.

2. Collect data on relevant EV-related incentives enforced by governments

3. Summarize the collected data in a Power Point deck in an informative and visual way

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Autonomyo: Independence through mobility

About Autonomyo

Autonomyo develops an innovative solution aiming to assist mobility and rehabilitation of people with neurological disorders based on the exoskeleton technology. The project was born in 2014 from the common initiatives of two associations against muscular diseases and the Swiss Federal Institute of Technology (EPFL).

After 5 years of academic development, it is now turning into a Swiss-based start-up company. Unlike the existing solutions, such as rollators and crutches, the Autonomyo device solves the need for external support in a more intelligent way and provides much more freedom of movement. Thanks to the technology, a person with muscle or motor deficiency will be able to perform a wide range of motions, including walking, holding doors and using cell phones. Light and compact, Autonomyo is adaptable to the size of the person and his/her specific condition. Moreover, this device is available to a larger population compared to the existing options, for example, it will potentially benefit people with poor upper limb conditions. Autonomyo is endorsed and sponsored by a growing number of associations and foundations against neurological disorders. The product prototype is currently being clinically investigated to ensure the highest quality and benefit for the main users – the stroke survivors. The product is tentatively planned to be launched in 2021 and distributed in rehabilitation centres. As the start-up is at a very early stage of development, the Autonomyo team wants to financially validate the business model and explore promising investment opportunities.

Learn more about Autonomyo here: https://www.autonomyo.ch/home

Project Definition

In this follow up project, Autonomyo would like NGC consultants to help set up its start-up in the most effective way, given the healthcare industry and the B2B nature of the business.

Specific recommendations to be developed by the Consulting team are:

1. Suggest several funding and investment options for Autonomyo to maintain a sustainable business

a. Evaluate Autonomyo’s long-term financial goals and business objectives

i. Demand projection in the next 10 years

ii. Projection of the internal costs for the next 5-10 years (R&D, production, marketing, sales...)

b. Define the most relevant sales strategy, including pricing

c. Recommend relevant funding options, based on the selected business model and your evaluation

d. Prepare a PowerPoint deck for Autonomyo to incorporate in presentations for potential investors

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Autonomyo

Autonomyo: Independence through mobility

Autonomyo develops an innovative solution aiming to improve the mobility of people with neuromuscular and motor disorders based on the exoskeleton technology. The project was born in 2014 from the common initiatives of associations against muscular diseases and the Swiss Federal Institute of Technology. After 4 years of academic development, it is now turning into a Swiss-based start-up company. Unlike the existing solutions, such as rollators and crutches, the Autonomyo device solves the need for external support in a more intelligent way and provides much more freedom of movement. Thanks to the technology, a person with muscular dystrophy will be able to perform a wide range of motions, including walking, holding doors and using cell phones. Light and compact, Autonomyo is adaptable to the size of the person and his/her specific condition. Moreover, this device is available to a larger population compared to the existing options, for example, it will potentially benefit people with poor upper limb conditions.

Autonomyo is endorsed and sponsored by a growing number of associations and foundations against neurological disorders. The product prototype is currently being clinically investigated to ensure the highest quality and benefit for the main users – the stroke survivors. The product is tentatively planned to be launched in 2020 and distributed in rehabilitation centres. As the start-up is at a very early stage of development, the Autonomyo team wants to select the most suitable business model and explore promising investment opportunities.

Learn more about Autonomyo here: https://www.autonomyo.ch/home

Project Definition

Autonomyo would like NGC consultants to help set up its start-up in the most effective way, given the healthcare industry and the B2B nature of the business.

Specific recommendations to be developed by the Consulting team are:

1.       Proposed effective business models for the Autonomyo start-up:

a.       Develop an understanding of the healthcare startup scene in Switzerland, including the legal specifics

b.       Conduct research on similar businesses and analyze their business structures

c.       Identify best practices from those businesses and come up with suitable business models for Autonomyo to consider

2.       Suggest several funding and investment options for Autonomyo to maintain a sustainable business

a.       Evaluate Autonomyo’s long-term financial goals and business objectives

b.       Recommend relevant funding options, based on the selected business model and your evaluation

c.       Prepare a PowerPoint deck for Autonomyo to incorporate in presentations for potential investors

The managing team of Autonomyo will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

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Centro Comunitário

Centro Comunitário: Changing Lives and Creating Opportunities

The Carcavelos Parish Community Center was founded in 1981, by Father Aleixo Cordeiro and, throughout its history, the it has been seeking local solutions to different emerging social problems. The centre’s goal is to find appropriate answers to the social needs of the community, promoting its development and social wellbeing. Centro Comunitário has created projects for children, seniors, addicts, families in need, immigrants, unemployed people and the general community itself.

Throughout the year, the centre has engaged 350 children, from 6 to 12 years old, in the afterschool care, study support projects, leisure time activities, during both school periods and holidays. There have been 3700 aid sessions organized for the community, families, elderly and the unemployed. There are also around 80 homeless people currently being assisted and 12 individuals housed by the Residential Site. These are only very few numbers revealing the impact of the Centre’s work. Over three decades Centro Comunitário has been changing lives – creating opportunities, connecting people, and providing resources and support.

Learn more about the organization here http://www.centrocomunitario.net/

Project Definition

Centro Comunitário is looking for effective ways to raise awareness about the organization and its meaningful community work. This way, the center will attract potential sponsors and more volunteers to contribute to its sustainable growth.

Specific recommendations to be developed by the Consulting team are:

1. Develop a plan for Centro Comunitário to successfully attract individual and institutional donors

a. Analyze similar organizations and evaluate their best practices in fundraising management

b. Clarify the center’s mission and values and determine to message to influence potential donors to contribute their resources

c. Recommend a comprehensive fundraising strategy targeting both individuals and institutions

d. Propose ideas for fundraising campaigns

2. Develop a social media and communications strategy for Centro Comunitário to gain more exposure in the community and beyond

a. Evaluate the center’s current marketing and communications practices and suggest ways to improve

b. Collect most effective social media tactics and campaigns from similar organizations and adapt them to Centro Comunitário

c. Propose an actionable social media plan for Centro Comunitário to implement in the next 6 months

The managing team of Centro Comunitário incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future

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Envision

Envision: Enabling vision for visually impaired

It is known that 90% of all information processed by human brain is visual. Therefore, losing access to this significant amount of information can be extremely limiting and isolating. Envision was founded by a team of passionate designers and engineers who were looking to apply cutting edge technologies to solve meaningful problems. The ideas and solutions emerged from their empathy towards users and their problems.

 Envision is a mobile app which employs artificial intelligence to make visual information accessible to visually impaired. Text Recognition tools can read any kind of text, from any surface, in over 60 languages. Envision's General Recognition offers a suite of visual recognition tools that make the world more accessible to the users through describing scenes, colours, faces and objects. Envision is designed to be the fastest, most accurate, and easiest to use reading solution, allowing visually impaired users to shop, use public transportation, order in restaurants, find their belongings and perform many more actions on their own. The context-based approach always ensures that users get the right information that they are anticipating from an image.

 Learn more about Envision here: https://www.letsenvision.com/

Project Definition

As Envision is targeting such a niche market, it needs to reach the direct users by reaching out to the organizations, which also serve the needs of the visually impaired individuals.

Specific recommendations to be developed by the Consulting team are:

1.      Identify top international markets for Envision to enter within the next 5 years

a.      Define the criteria for market selection

b.      Recommend top 3 markets for Envision to enter, including the relevant modes of entry

2.      Recommend organizations for Envision to partner with

a.      Evaluate the largest NGOs and for-profit organizations dedicated to supporting visually impaired individuals by analyzing their i) organizational structures ii) business models and iii) points of interest

b.       Define possible collaboration and partnership approaches for each type of organization

c.       Select top international organizations for future collaboration

The managing team of Envision will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

Getting out by going in

GOGI – Preparing today’s prisoner to be tomorrow’s neighbour

Courts and correctional institutions in the United States are overwhelmed with the problem of prison overpopulation and the revolving door of incarceration. Formal education, self-help programs, and job training are important, but without addressing the core cultural beliefs and resulting behaviors, the underlying problem of crime will remain.  Getting Out by Going In (GOGI) was founded in 2002 when (then psychology student) Dr. "Coach" Taylor began volunteering with a small group of Federal Prisoners at FCI Terminal Island in San Pedro, California, USA. The prisoners were asked what it would take for them to be "successful" when they were sent home. Since then, GOGI evolved as a positive prison cultural movement and continues its organic and viral growth.

 

GOGI is a positive cultural movement created by prisoners for other prisoners that serves as an alternative to the violence and crime rampant in U.S. prisons. Offered in cost-effective programming in formats such as in-cell self-study courses, or correspondence courses, GOGI programming supports the positive decision-making of the U.S. prison population and better prepares them for success upon their release. Institutions purchase GOGI ‘programming’ and provide prisoners with in-cell courses, GOGI Group programs, leadership training and peer mentorship certification programs. Families and the loved ones ask prison officials to offer GOGI POWER UP meetings or formal GOGI programming to prisoners.

 Learn more about GOGI here: https://gettingoutbygoingin.org/

Project Definition

GOGI currently relies on 100% volunteerism and specific programs rely entirely on grant funding – the donated funds go directly to subsidizing materials purchased by prisoners or their families, making them affordable and trustworthy for the users. Grant funds are used for the specific purpose mandated by the grant agreement.

As the GOGI culture starts spreading beyond the US borders, the organization is considering potential international expansion and adapting its business model and marketing efforts accordingly.

Specific recommendations to be developed by the Consulting team are:

1.       Recommend a suitable business model and effective fundraising ideas

a.       Analyze similar organizations which have succeeded in global expansion, evaluate their business models and funding strategies. Model to consider is the Alcoholic Anonymous organization (AA), which empowers the community served to remain self-sustaining while following specific and clearly outlines policies and procedures.

b.       Research relevant laws for GOGI to protect its intellectual property (books and materials), when going internationally. Model to consider is the AA model which permits low-cost purchase or licensing of printing rights of their materials which are not permitted to be altered.

c.        Propose GOGI a business model with an integrated fundraising scheme with a focus on community support for a self-sustaining culture.

2.       Develop a social media strategy, considering GOGI’s potential international expansion plans with a focus on culture over program.

a.       Clarify GOGI’s value proposition and evaluate its current marketing practices

b.       Collect best practices from secondary research and adapt them to GOGI’s needs

c.        Propose a social media plan catered towards the target audience (prisoners and their families) as well as future sponsors

The managing team of GOGI will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

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BEAD - Positive Energy

BEAD – Turning Buildings into Ecosystems

Positive Energy (previously known as Collective Energy) was founded in July 2014 by three engineers based in Turkey and Germany, who were united by a passion for making a difference within the energy sector. Today, Positive Energy offers commercial buildings owners the disruptive solution to save energy and cost, while getting the same quality level via operating the buildings with BEADs' AI (Building’s Energy Analysing Device). With the help of BEAD, the buildings will have a smart energy agent that works and manages the building 24/7. BEAD analyses how commercial buildings consume energy according to human behaviour patterns, occupancy ratios and ambience/environmental changes. The data collected is directed to the automation system as a real-time feedback. As a result, BEAD will be the first step towards “humanlessly” operated buildings: buildings that will wake up when you wake up, communicate and live with you, and sleep when you sleep. As a result, commercial buildings can achieve 15-20% energy savings and 10% of operations costs, which will certainly add points to the socially responsible goals. The Positive Energy team views buildings as living ecosystems rather than static assets, which have a high potential of becoming eco-friendly and sustainable.

The company currently serves countries in MENA and EU regions, which are estimate to have over 7 million of commercial buildings together. The target groups are commercial chains, including the supermarkets, banks, retailers, and hotels, which together are valued at 3.5 billion USD in market size. In the next few years, the team would like to enter markets in Nordic countries, Germany, Austria, the UK, and the UAE.

You can learn more about BEAD here: http://enbead.com/

Project Definition
To optimize energy efficiency in commercial buildings, BEAT generates vast amounts of data in real-time, including heat, humidity, occupancy rates, motion, air pressure and CO2 levels etc. This extremely valuable data could be further applied in such areas like operations, security, and urban planning. Where should BEAT dive into first? Specific recommendations to be developed by the Consulting team are:

1.       Analyze the Big Data landscape and research the following questions:

a.       What are the big data and data analytics future trends?

b.       What is the value of the big data and how is it monetized?

c.       Please provide the examples of the big data transforming business models

2.       Provide the recommendation for BEAD on leveraging its growing big data

a.       Evaluate and classify the types of data generated at BEAT and propose the areas where they would be most valuable

b.       Propose several business models to leverage the data generated by BEAD

The managing team of Positive Energy will incorporate your recommendations when strategic, tactical and operational decisions are to be made in the near future.

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Project E: Education Empowers

PROJECT-E: Education Empowers 

PROJECT-E is a German NGO with the mission to empower young Ethiopian women through access to quality training, which is to support the selected girls in gaining the necessary professional and personal skills to become independent and confident women, contributing to the development of the Ethiopian economy and society. PROJECT-E has been working in Ethiopia since 2010, when the organisation started the co-implementation of its first project: a college for secretarial science, providing free education and financial and social support to a group of selected young girls. After five years of co-establishment, this first project was successfully handed over to the local partner organisation, Selam Children ́s Village, who is now operating the college on its own. During the partnership with PROJECT-E the success rate of the project, measured in the number of graduate students employed in the local labour market, has always been 100%, which encouraged the student based organisation to launch a new project.

The idea of establishing a quality hotel school arose in 2014. As one of the fastest growing industries in the country, the hospitality sector seemed to be a promising sector for graduating girls. Furthermore, the adaption of the standard of the newly developed sector to international requirements was a challenging factor for all stakeholders involved. Through the discussion with many representatives from the industry and the academia, PROJECT-E quickly identified four main gaps: practical training, communication skills, attitude and hygiene. PROJECT-E‘s Hospitality Institute, which opened its doors in October 2015, allows 20 young women from low-income families to join the program on yearly basis. The two-years education program is based on the Ethiopian Occupational Standard for Hotel Operation Level 1 and 2, but topped up with input from international hotel schools, hotel managers and guests. Accommodation, food, medical allowances and pocket money is provided to the students, to encourage a focused learning environment.

Project Definition

NGC consultants has successfully delivered their recommendations in Spring 2018., which included the crowdfunding approach to gain exposure and fundraise. In this follow up project, PROJECT-E would like to dive deeper into this direction to turn the idea into reality.

Specific recommendations to be developed by the Consulting team are:

1.       Develop an original crowdfunding campaign for PROJECT-E

a.       Clarify PROJECT-E UVP to effectively influence the target audience to support the organization and raise funds

b.       Research different types of crowdfunding (including the platforms used) and select the most effective ones for PROJECT-E

c.       Analyze successful crowdfunding campaigns launched by similar organizations for best practices

d.       Create an original campaign with the materials ready for implementation, including the campaign description, social media posts, email templates etc.

The managing team of PROJECT-E incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

Learn more about PROJECT-E here: https://project-e.eu/

Talents Venture

Talents Venture: Education is an investment, not a burden 

In Italy, many young talents are forced to miss their opportunities to pursue high-quality educational programs due to the severe lack of merit-based scholarships. Currently, most scholarships available for Italian students are income-based, which implies that financial aid excludes the young talents coming from middle income families. According to Eurydice Facts and Figures, only 9% of Italian students received scholarships in the academic year of 2016/2017. Furthermore, student loans are not appropriated to finance a risky investment such as education, because the repayment is not linked with post-graduate student’s income.

Culturally, it also has been a norm for parents to take loans on behalf of students. In response to this pressing issue, Pier Giorgio Bianchi, and Paolo Alberico Laddomada founded Talents Venture (TV). They wanted their start-up to offer innovative service that allows tying the cost of education to student's future income, similarly to what has already been available in North America for decades.

Learn more about TV here: http://www.talentsventure.com/

Project Definition

Throughout its operations, Talents Venture has built a huge database for the Italian market in order to assess students and price the financial instrument correctly. This data has enabled TV to come up with an effective tool to advise students and their families on the selection of college courses. Lately, TV has been getting the increasing number of requests on international studies. Therefore, the start-up is wants to build a larger database to address the emerging needs.

 Specific recommendations to be developed by the Consulting team are:

1.       Assist TV in collecting the relevant data on educational institutions in the UK and the US

a.       Develop the methodology and determine the criteria for selecting the most reliable data sources across the two markets on   i) university enrollment; ii) post-graduation employment iii) rankings etc.

b.       Provide the list of databases for on the UK and US institutions 

c.       Start collecting the aforementioned data in a format suggested by the client

d.       Propose different user-friendly ways to present the data collected for the end-consumers (students and their parents)

The managing team of Talents Venture incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

Source:http://www.talentsventure.com/

Source:http://www.talentsventure.com/

The Young Republic - for more inclusive society

The Young Republic is an award-winning youth organization, aiming to empower young refugees and foster their democratic participation, civic engagement and social inclusion in their new communities in Europe. It is registered in Sweden as a non-governmental organization since January 2015 and carried its activities in Sweden and 7 other European countries, working with young refugees, host communities, and decision-makers, and reaching more than 500 beneficiaries.

The work is carried out by members on a voluntary basis. TYR are thankful for the dedication and commitment of the members in Sweden, Germany, Belgium, France, Netherlands, Italy, the UK, and Portugal.

Project Definition

Currently, The Young Republic is a volunteer-based organization with no full-time staff. The organization’s goal is to achieve long-term financial sustainability and drive expansion and growth. The team sees it by moving forward with both fundraising and extensive partnerships’ network.

Specific recommendations to be developed by the Consulting team are:

  1. Develop a comprehensive relevant business model to make TYR a financially independent body, while remaining grass-root activism movement and not-for profit organization

a.       Analyze similar organizations and their best in the region practices in fundraising and partnership programs

b.       Bring and adapt best practices in fundraising management to TYR

c.       Create a roadmap at the operational level with the step-by step implementation guide for the TYR members

  1. Set up an extensive network of partnerships and sponsors in Europe

a.       Identify partnership practices and possible network expansions, including international organizations that could increase the visibility of TYR in Europe

b.       Outline relevant criteria for partner selection, suggest several partners and their points of interest

c.       Analyze and suggest cooperation activities with student associations, including the social media campaigns with the emphasis on involving the Swedish locals

The managing team of TYR will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

Learn more about The Young Republic here:www.theyoungrepublic.org

Nazava

Nazava Water Filters is a social enterprise based in Bandung, Indonesia. Since its start back in 2009, Nazava has provided more than 400,000 people with the access to safe drinking water in more than 50 locations in Indonesia, Ethiopia and Tanzania. Nazava’s mission is to become the Indonesian premier provider of safe and affordable water filters. The company focuses on marketing the best available technology at the lowest possible price, catering to the low to middle income households. According to the statistics every year six out of 1,000 children younger than five die of water-related diseases in Indonesia. The most popular ways of obtaining safe drinking water in rural and urban areas are still boiling water and refilling gallons – both are costly for most families. Using Nazava Water Filters is eight times more affordable compared to buying water and three times cheaper than boiling it. Moreover, Nazava’s technology is much more sustainable since it doesn’t produce waste and carbon emissions. The water filtered through Nazava technology is safe to drink and fulfils the WHO standards, thus helping prevent serious diseases and contributing to a better quality of life. Nazava’s filtration technology has been successfully adopted during the cholera outbreaks in Haiti and Zimbabwe.

Currently, Nazava’s main distribution channels include resellers (most of whom are part of women groups) sales teams who also perform important direct marketing tasks. The company also exports its water filters to neighbouring countries, such as Ethiopia, Nepal and Cambodia. Nazava would like to continue expanding its borders, ensuring the supply of safe and affordable drinking water for all.

Learn more about Nazava here: 

Project Definition

Nazava would like NGC consultants to help improve its current sales and distribution strategy, while integrating effective marketing & communications tactics in the process.

Specific recommendations to be developed by the Consulting team are:

1.     Develop an effective sales & distribution strategy to meet the company’s goals:

a.     Evaluate Nazava’s current sales & distribution strategy, focusing on the resellers and account manager’s activities

b.     Conduct primary & secondary research to gather best practices from similar industries and identify important KPIs

c.      Propose ways to improve current processes and develop a scorecard to measure success

2.     Develop a marketing & communications strategy to raise awareness about the product benefits and its social impact

3.     Recommend how to effectively integrate new marketing tactics into the sales process

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Source: https://www.nazava.com/en/

Chatterbox

Mursal Hedayat, the Chatterbox Founder, arrived in the UK as a refugee from Afghanistan with her mum, a civil engineer with rich international experiences who spoke four languages fluently, including English. Surprisingly, she faced significant challenge finding work despite her ample talent. This story sadly isn’t unique, or even uncommon: refugees with advanced degrees and valuable skills still face shocking levels of unemployment or underemployment worldwide. And harmful societal attitudes mean that this situation might get even worse.

Chatterbox aims to solve the problem of underutilized refugee talent by matching it with the demand for the language skills. The organization trains and employs displaced people to teach their native languages in the booming online and in-person language learning industry. The hourly rate charged for tutoring provides an income for refugees at the Living Wage foundation rates and above. The beauty of this solution is that it provides meaningful employment for refugees whilst solving the language skills shortage estimated to cost the UK economy about 3.5 per cent of GDP. This two-way mechanism for integration helps us see refugees as an asset, rather than a burden on their host communities.

Chatterbox provides accessible, stimulating employment and training for refugees from academic, professional, and industrial backgrounds in the language services sector. The organization supports the people it works with onto a pathway towards skilled employment by helping them rebuild their confidence, networks, and local work experience. In doing this, Chatterbox widens access to skilled work in disadvantaged communities and supports the social and economic integration of refugees into the society. Chatterbox also promotes language learning by providing affordable solutions to help individuals, corporate, and public-sector bodies build up the cross-cultural competencies of their workforce in a globalised world.

By using a tiny bit of tech, including online booking and video classrooms, Chatterbox connects refugees with the learners from all over the world.

Learn more about Chatterbox here: https://wearechatterbox.org/

 

Project Definition

Chatterbox would like NGC consultants to help design a paid social media campaign targeting one of its important segments – individuals who want to learn languages.

Specific recommendations to be developed by the Consulting team are:

1.     Design a paid social media campaign targeting individuals

a.     Define the ideal persona for Chatterbox to target and his/her points of interest

b.     Research successful social media campaigns for best practices and insights

c.      Propose a strategy and design a campaign plan for Chatterbox to test, including the timeline, and content ideas

2.     Develop a metrics system to measure the campaign success

a.     Define the relevant KPIs and propose the effective measurement tool

b.     Present your work in a report (campaign plan and measurement tool)

 

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Source: https://wearechatterbox.org/

Life Project 4 Youth

There are currently 1.2 billion Youth aged between 15 and 24. 550 million of them are living below the poverty threshold of $2 a day. Life Project 4 Youth is an organization that strongly believes Young People facing extreme poverty are capable of becoming great entrepreneurs if someone gives them a smile, a supporting work, room to grow, and trust.

LP4Y was founded by a group of European (France, Belgium & Luxemburg) and US entrepreneurs who took on a challenge to set up “Life Project Centers” (LPC) near slum areas in Philippines, Vietnam, India and Indonesia. LP4Y has developed a unique Professional Training for Entrepreneurs (PTE) program, which provides the selected underprivileged Youth with an opportunity to join the 18-month integration ecosystem, and to receive coaching and mentoring from the LP4Y volunteers, as well as professional partners and universities.

Once a Young Adult has been accepted by a coach, he or she is invited to join a team of 15 others, working together on a micro-economic activity. By means of the micro-economic activities developed by each LPC, combined with a specially adapted pedagogy, the Young Adults work as a team on the creation, development and management of a business. The PTE journey is a demanding program structured around three pillars of Working, Learning, and Guidance, and is divided into four successive stages: Autonomy, Responsibility, Management, and Entrepreneurship. This apprenticeship gives them the keys to managing their own lives and escaping exclusion to achieve a decent existence (employment, accommodation, good health, and education).

LP4Y currently operates Life Project Centers in 16 cities across Philippines, Indonesia, Vietnam and India. The organization also wants to launch an E-learning platform where the underprivileged youth can learn English, acquire computer literacy, and get additional guidance for their life projects. This way, the Young Adults can supplement their learning outside of LPC and get support when needed. Moreover, the E-learning platform will serve as a hub connecting different stakeholders of the LP4Y community.

You can learn more about Life Project 4 Youth here: http://www.lp4y.org

In the third follow up project with LP4Y, NGC Consultants will define and structure the E-learning project and prepare a brief to educate prospective users and potential partners about its goals and benefits.   

Specific recommendations to be developed by the Consulting team are:

1.     Gather best practices from successful E-learning platforms employed by similar organizations

a.     Research relevant types of platform architectures and most effective e-learning tools

b.     Propose the best structure and design for the LP4Y E-learning platform, based on the findings

2.     Develop a brief outlining the goals, structure, and benefits of the E-learning platform, targeting LP4Y members (brochure) and potential partners (short PowerPoint)

3.     Identify the criteria for partner selection and suggest 2-3 E-learning tool providers for LP4Y to approach
 

The LP4Y team will incorporate your recommendations when operative, tactical and strategic decisions are to be made in the near future.

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