Autonomyo

Autonomyo: Independence through mobility

Autonomyo develops an innovative solution aiming to improve the mobility of people with neuromuscular and motor disorders based on the exoskeleton technology. The project was born in 2014 from the common initiatives of associations against muscular diseases and the Swiss Federal Institute of Technology. After 4 years of academic development, it is now turning into a Swiss-based start-up company. Unlike the existing solutions, such as rollators and crutches, the Autonomyo device solves the need for external support in a more intelligent way and provides much more freedom of movement. Thanks to the technology, a person with muscular dystrophy will be able to perform a wide range of motions, including walking, holding doors and using cell phones. Light and compact, Autonomyo is adaptable to the size of the person and his/her specific condition. Moreover, this device is available to a larger population compared to the existing options, for example, it will potentially benefit people with poor upper limb conditions.

Autonomyo is endorsed and sponsored by a growing number of associations and foundations against neurological disorders. The product prototype is currently being clinically investigated to ensure the highest quality and benefit for the main users – the stroke survivors. The product is tentatively planned to be launched in 2020 and distributed in rehabilitation centres. As the start-up is at a very early stage of development, the Autonomyo team wants to select the most suitable business model and explore promising investment opportunities.

Learn more about Autonomyo here: https://www.autonomyo.ch/home

Project Definition

Autonomyo would like NGC consultants to help set up its start-up in the most effective way, given the healthcare industry and the B2B nature of the business.

Specific recommendations to be developed by the Consulting team are:

1.       Proposed effective business models for the Autonomyo start-up:

a.       Develop an understanding of the healthcare startup scene in Switzerland, including the legal specifics

b.       Conduct research on similar businesses and analyze their business structures

c.       Identify best practices from those businesses and come up with suitable business models for Autonomyo to consider

2.       Suggest several funding and investment options for Autonomyo to maintain a sustainable business

a.       Evaluate Autonomyo’s long-term financial goals and business objectives

b.       Recommend relevant funding options, based on the selected business model and your evaluation

c.       Prepare a PowerPoint deck for Autonomyo to incorporate in presentations for potential investors

The managing team of Autonomyo will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

Autonomyo.png

Centro Comunitário

Centro Comunitário: Changing Lives and Creating Opportunities

The Carcavelos Parish Community Center was founded in 1981, by Father Aleixo Cordeiro and, throughout its history, the it has been seeking local solutions to different emerging social problems. The centre’s goal is to find appropriate answers to the social needs of the community, promoting its development and social wellbeing. Centro Comunitário has created projects for children, seniors, addicts, families in need, immigrants, unemployed people and the general community itself.

Throughout the year, the centre has engaged 350 children, from 6 to 12 years old, in the afterschool care, study support projects, leisure time activities, during both school periods and holidays. There have been 3700 aid sessions organized for the community, families, elderly and the unemployed. There are also around 80 homeless people currently being assisted and 12 individuals housed by the Residential Site. These are only very few numbers revealing the impact of the Centre’s work. Over three decades Centro Comunitário has been changing lives – creating opportunities, connecting people, and providing resources and support.

Learn more about the organization here http://www.centrocomunitario.net/

Project Definition

Centro Comunitário is looking for effective ways to raise awareness about the organization and its meaningful community work. This way, the center will attract potential sponsors and more volunteers to contribute to its sustainable growth.

Specific recommendations to be developed by the Consulting team are:

1. Develop a plan for Centro Comunitário to successfully attract individual and institutional donors

a. Analyze similar organizations and evaluate their best practices in fundraising management

b. Clarify the center’s mission and values and determine to message to influence potential donors to contribute their resources

c. Recommend a comprehensive fundraising strategy targeting both individuals and institutions

d. Propose ideas for fundraising campaigns

2. Develop a social media and communications strategy for Centro Comunitário to gain more exposure in the community and beyond

a. Evaluate the center’s current marketing and communications practices and suggest ways to improve

b. Collect most effective social media tactics and campaigns from similar organizations and adapt them to Centro Comunitário

c. Propose an actionable social media plan for Centro Comunitário to implement in the next 6 months

The managing team of Centro Comunitário incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future

Centro comunitario.png

Envision

Envision: Enabling vision for visually impaired

It is known that 90% of all information processed by human brain is visual. Therefore, losing access to this significant amount of information can be extremely limiting and isolating. Envision was founded by a team of passionate designers and engineers who were looking to apply cutting edge technologies to solve meaningful problems. The ideas and solutions emerged from their empathy towards users and their problems.

 Envision is a mobile app which employs artificial intelligence to make visual information accessible to visually impaired. Text Recognition tools can read any kind of text, from any surface, in over 60 languages. Envision's General Recognition offers a suite of visual recognition tools that make the world more accessible to the users through describing scenes, colours, faces and objects. Envision is designed to be the fastest, most accurate, and easiest to use reading solution, allowing visually impaired users to shop, use public transportation, order in restaurants, find their belongings and perform many more actions on their own. The context-based approach always ensures that users get the right information that they are anticipating from an image.

 Learn more about Envision here: https://www.letsenvision.com/

Project Definition

As Envision is targeting such a niche market, it needs to reach the direct users by reaching out to the organizations, which also serve the needs of the visually impaired individuals.

Specific recommendations to be developed by the Consulting team are:

1.      Identify top international markets for Envision to enter within the next 5 years

a.      Define the criteria for market selection

b.      Recommend top 3 markets for Envision to enter, including the relevant modes of entry

2.      Recommend organizations for Envision to partner with

a.      Evaluate the largest NGOs and for-profit organizations dedicated to supporting visually impaired individuals by analyzing their i) organizational structures ii) business models and iii) points of interest

b.       Define possible collaboration and partnership approaches for each type of organization

c.       Select top international organizations for future collaboration

The managing team of Envision will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

Getting out by going in

GOGI – Preparing today’s prisoner to be tomorrow’s neighbour

Courts and correctional institutions in the United States are overwhelmed with the problem of prison overpopulation and the revolving door of incarceration. Formal education, self-help programs, and job training are important, but without addressing the core cultural beliefs and resulting behaviors, the underlying problem of crime will remain.  Getting Out by Going In (GOGI) was founded in 2002 when (then psychology student) Dr. "Coach" Taylor began volunteering with a small group of Federal Prisoners at FCI Terminal Island in San Pedro, California, USA. The prisoners were asked what it would take for them to be "successful" when they were sent home. Since then, GOGI evolved as a positive prison cultural movement and continues its organic and viral growth.

 

GOGI is a positive cultural movement created by prisoners for other prisoners that serves as an alternative to the violence and crime rampant in U.S. prisons. Offered in cost-effective programming in formats such as in-cell self-study courses, or correspondence courses, GOGI programming supports the positive decision-making of the U.S. prison population and better prepares them for success upon their release. Institutions purchase GOGI ‘programming’ and provide prisoners with in-cell courses, GOGI Group programs, leadership training and peer mentorship certification programs. Families and the loved ones ask prison officials to offer GOGI POWER UP meetings or formal GOGI programming to prisoners.

 Learn more about GOGI here: https://gettingoutbygoingin.org/

Project Definition

GOGI currently relies on 100% volunteerism and specific programs rely entirely on grant funding – the donated funds go directly to subsidizing materials purchased by prisoners or their families, making them affordable and trustworthy for the users. Grant funds are used for the specific purpose mandated by the grant agreement.

As the GOGI culture starts spreading beyond the US borders, the organization is considering potential international expansion and adapting its business model and marketing efforts accordingly.

Specific recommendations to be developed by the Consulting team are:

1.       Recommend a suitable business model and effective fundraising ideas

a.       Analyze similar organizations which have succeeded in global expansion, evaluate their business models and funding strategies. Model to consider is the Alcoholic Anonymous organization (AA), which empowers the community served to remain self-sustaining while following specific and clearly outlines policies and procedures.

b.       Research relevant laws for GOGI to protect its intellectual property (books and materials), when going internationally. Model to consider is the AA model which permits low-cost purchase or licensing of printing rights of their materials which are not permitted to be altered.

c.        Propose GOGI a business model with an integrated fundraising scheme with a focus on community support for a self-sustaining culture.

2.       Develop a social media strategy, considering GOGI’s potential international expansion plans with a focus on culture over program.

a.       Clarify GOGI’s value proposition and evaluate its current marketing practices

b.       Collect best practices from secondary research and adapt them to GOGI’s needs

c.        Propose a social media plan catered towards the target audience (prisoners and their families) as well as future sponsors

The managing team of GOGI will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

GogiLRGlogo2a.jpg

BEAD - Positive Energy

BEAD – Turning Buildings into Ecosystems

Positive Energy (previously known as Collective Energy) was founded in July 2014 by three engineers based in Turkey and Germany, who were united by a passion for making a difference within the energy sector. Today, Positive Energy offers commercial buildings owners the disruptive solution to save energy and cost, while getting the same quality level via operating the buildings with BEADs' AI (Building’s Energy Analysing Device). With the help of BEAD, the buildings will have a smart energy agent that works and manages the building 24/7. BEAD analyses how commercial buildings consume energy according to human behaviour patterns, occupancy ratios and ambience/environmental changes. The data collected is directed to the automation system as a real-time feedback. As a result, BEAD will be the first step towards “humanlessly” operated buildings: buildings that will wake up when you wake up, communicate and live with you, and sleep when you sleep. As a result, commercial buildings can achieve 15-20% energy savings and 10% of operations costs, which will certainly add points to the socially responsible goals. The Positive Energy team views buildings as living ecosystems rather than static assets, which have a high potential of becoming eco-friendly and sustainable.

The company currently serves countries in MENA and EU regions, which are estimate to have over 7 million of commercial buildings together. The target groups are commercial chains, including the supermarkets, banks, retailers, and hotels, which together are valued at 3.5 billion USD in market size. In the next few years, the team would like to enter markets in Nordic countries, Germany, Austria, the UK, and the UAE.

You can learn more about BEAD here: http://enbead.com/

Project Definition
To optimize energy efficiency in commercial buildings, BEAT generates vast amounts of data in real-time, including heat, humidity, occupancy rates, motion, air pressure and CO2 levels etc. This extremely valuable data could be further applied in such areas like operations, security, and urban planning. Where should BEAT dive into first? Specific recommendations to be developed by the Consulting team are:

1.       Analyze the Big Data landscape and research the following questions:

a.       What are the big data and data analytics future trends?

b.       What is the value of the big data and how is it monetized?

c.       Please provide the examples of the big data transforming business models

2.       Provide the recommendation for BEAD on leveraging its growing big data

a.       Evaluate and classify the types of data generated at BEAT and propose the areas where they would be most valuable

b.       Propose several business models to leverage the data generated by BEAD

The managing team of Positive Energy will incorporate your recommendations when strategic, tactical and operational decisions are to be made in the near future.

positive_kurumsal_logo.png

Project E: Education Empowers

PROJECT-E: Education Empowers 

PROJECT-E is a German NGO with the mission to empower young Ethiopian women through access to quality training, which is to support the selected girls in gaining the necessary professional and personal skills to become independent and confident women, contributing to the development of the Ethiopian economy and society. PROJECT-E has been working in Ethiopia since 2010, when the organisation started the co-implementation of its first project: a college for secretarial science, providing free education and financial and social support to a group of selected young girls. After five years of co-establishment, this first project was successfully handed over to the local partner organisation, Selam Children ́s Village, who is now operating the college on its own. During the partnership with PROJECT-E the success rate of the project, measured in the number of graduate students employed in the local labour market, has always been 100%, which encouraged the student based organisation to launch a new project.

The idea of establishing a quality hotel school arose in 2014. As one of the fastest growing industries in the country, the hospitality sector seemed to be a promising sector for graduating girls. Furthermore, the adaption of the standard of the newly developed sector to international requirements was a challenging factor for all stakeholders involved. Through the discussion with many representatives from the industry and the academia, PROJECT-E quickly identified four main gaps: practical training, communication skills, attitude and hygiene. PROJECT-E‘s Hospitality Institute, which opened its doors in October 2015, allows 20 young women from low-income families to join the program on yearly basis. The two-years education program is based on the Ethiopian Occupational Standard for Hotel Operation Level 1 and 2, but topped up with input from international hotel schools, hotel managers and guests. Accommodation, food, medical allowances and pocket money is provided to the students, to encourage a focused learning environment.

Project Definition

NGC consultants has successfully delivered their recommendations in Spring 2018., which included the crowdfunding approach to gain exposure and fundraise. In this follow up project, PROJECT-E would like to dive deeper into this direction to turn the idea into reality.

Specific recommendations to be developed by the Consulting team are:

1.       Develop an original crowdfunding campaign for PROJECT-E

a.       Clarify PROJECT-E UVP to effectively influence the target audience to support the organization and raise funds

b.       Research different types of crowdfunding (including the platforms used) and select the most effective ones for PROJECT-E

c.       Analyze successful crowdfunding campaigns launched by similar organizations for best practices

d.       Create an original campaign with the materials ready for implementation, including the campaign description, social media posts, email templates etc.

The managing team of PROJECT-E incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

Learn more about PROJECT-E here: https://project-e.eu/

Talents Venture

Talents Venture: Education is an investment, not a burden 

In Italy, many young talents are forced to miss their opportunities to pursue high-quality educational programs due to the severe lack of merit-based scholarships. Currently, most scholarships available for Italian students are income-based, which implies that financial aid excludes the young talents coming from middle income families. According to Eurydice Facts and Figures, only 9% of Italian students received scholarships in the academic year of 2016/2017. Furthermore, student loans are not appropriated to finance a risky investment such as education, because the repayment is not linked with post-graduate student’s income.

Culturally, it also has been a norm for parents to take loans on behalf of students. In response to this pressing issue, Pier Giorgio Bianchi, and Paolo Alberico Laddomada founded Talents Venture (TV). They wanted their start-up to offer innovative service that allows tying the cost of education to student's future income, similarly to what has already been available in North America for decades.

Learn more about TV here: http://www.talentsventure.com/

Project Definition

Throughout its operations, Talents Venture has built a huge database for the Italian market in order to assess students and price the financial instrument correctly. This data has enabled TV to come up with an effective tool to advise students and their families on the selection of college courses. Lately, TV has been getting the increasing number of requests on international studies. Therefore, the start-up is wants to build a larger database to address the emerging needs.

 Specific recommendations to be developed by the Consulting team are:

1.       Assist TV in collecting the relevant data on educational institutions in the UK and the US

a.       Develop the methodology and determine the criteria for selecting the most reliable data sources across the two markets on   i) university enrollment; ii) post-graduation employment iii) rankings etc.

b.       Provide the list of databases for on the UK and US institutions 

c.       Start collecting the aforementioned data in a format suggested by the client

d.       Propose different user-friendly ways to present the data collected for the end-consumers (students and their parents)

The managing team of Talents Venture incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

Source:http://www.talentsventure.com/

Source:http://www.talentsventure.com/

The Young Republic - for more inclusive society

The Young Republic is an award-winning youth organization, aiming to empower young refugees and foster their democratic participation, civic engagement and social inclusion in their new communities in Europe. It is registered in Sweden as a non-governmental organization since January 2015 and carried its activities in Sweden and 7 other European countries, working with young refugees, host communities, and decision-makers, and reaching more than 500 beneficiaries.

The work is carried out by members on a voluntary basis. TYR are thankful for the dedication and commitment of the members in Sweden, Germany, Belgium, France, Netherlands, Italy, the UK, and Portugal.

Project Definition

Currently, The Young Republic is a volunteer-based organization with no full-time staff. The organization’s goal is to achieve long-term financial sustainability and drive expansion and growth. The team sees it by moving forward with both fundraising and extensive partnerships’ network.

Specific recommendations to be developed by the Consulting team are:

  1. Develop a comprehensive relevant business model to make TYR a financially independent body, while remaining grass-root activism movement and not-for profit organization

a.       Analyze similar organizations and their best in the region practices in fundraising and partnership programs

b.       Bring and adapt best practices in fundraising management to TYR

c.       Create a roadmap at the operational level with the step-by step implementation guide for the TYR members

  1. Set up an extensive network of partnerships and sponsors in Europe

a.       Identify partnership practices and possible network expansions, including international organizations that could increase the visibility of TYR in Europe

b.       Outline relevant criteria for partner selection, suggest several partners and their points of interest

c.       Analyze and suggest cooperation activities with student associations, including the social media campaigns with the emphasis on involving the Swedish locals

The managing team of TYR will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

Learn more about The Young Republic here:www.theyoungrepublic.org

Nazava

Nazava Water Filters is a social enterprise based in Bandung, Indonesia. Since its start back in 2009, Nazava has provided more than 400,000 people with the access to safe drinking water in more than 50 locations in Indonesia, Ethiopia and Tanzania. Nazava’s mission is to become the Indonesian premier provider of safe and affordable water filters. The company focuses on marketing the best available technology at the lowest possible price, catering to the low to middle income households. According to the statistics every year six out of 1,000 children younger than five die of water-related diseases in Indonesia. The most popular ways of obtaining safe drinking water in rural and urban areas are still boiling water and refilling gallons – both are costly for most families. Using Nazava Water Filters is eight times more affordable compared to buying water and three times cheaper than boiling it. Moreover, Nazava’s technology is much more sustainable since it doesn’t produce waste and carbon emissions. The water filtered through Nazava technology is safe to drink and fulfils the WHO standards, thus helping prevent serious diseases and contributing to a better quality of life. Nazava’s filtration technology has been successfully adopted during the cholera outbreaks in Haiti and Zimbabwe.

Currently, Nazava’s main distribution channels include resellers (most of whom are part of women groups) sales teams who also perform important direct marketing tasks. The company also exports its water filters to neighbouring countries, such as Ethiopia, Nepal and Cambodia. Nazava would like to continue expanding its borders, ensuring the supply of safe and affordable drinking water for all.

Learn more about Nazava here: 

Project Definition

Nazava would like NGC consultants to help improve its current sales and distribution strategy, while integrating effective marketing & communications tactics in the process.

Specific recommendations to be developed by the Consulting team are:

1.     Develop an effective sales & distribution strategy to meet the company’s goals:

a.     Evaluate Nazava’s current sales & distribution strategy, focusing on the resellers and account manager’s activities

b.     Conduct primary & secondary research to gather best practices from similar industries and identify important KPIs

c.      Propose ways to improve current processes and develop a scorecard to measure success

2.     Develop a marketing & communications strategy to raise awareness about the product benefits and its social impact

3.     Recommend how to effectively integrate new marketing tactics into the sales process

Logo-Nazava-gradient3.jpg
Source: https://www.nazava.com/en/

Chatterbox

Mursal Hedayat, the Chatterbox Founder, arrived in the UK as a refugee from Afghanistan with her mum, a civil engineer with rich international experiences who spoke four languages fluently, including English. Surprisingly, she faced significant challenge finding work despite her ample talent. This story sadly isn’t unique, or even uncommon: refugees with advanced degrees and valuable skills still face shocking levels of unemployment or underemployment worldwide. And harmful societal attitudes mean that this situation might get even worse.

Chatterbox aims to solve the problem of underutilized refugee talent by matching it with the demand for the language skills. The organization trains and employs displaced people to teach their native languages in the booming online and in-person language learning industry. The hourly rate charged for tutoring provides an income for refugees at the Living Wage foundation rates and above. The beauty of this solution is that it provides meaningful employment for refugees whilst solving the language skills shortage estimated to cost the UK economy about 3.5 per cent of GDP. This two-way mechanism for integration helps us see refugees as an asset, rather than a burden on their host communities.

Chatterbox provides accessible, stimulating employment and training for refugees from academic, professional, and industrial backgrounds in the language services sector. The organization supports the people it works with onto a pathway towards skilled employment by helping them rebuild their confidence, networks, and local work experience. In doing this, Chatterbox widens access to skilled work in disadvantaged communities and supports the social and economic integration of refugees into the society. Chatterbox also promotes language learning by providing affordable solutions to help individuals, corporate, and public-sector bodies build up the cross-cultural competencies of their workforce in a globalised world.

By using a tiny bit of tech, including online booking and video classrooms, Chatterbox connects refugees with the learners from all over the world.

Learn more about Chatterbox here: https://wearechatterbox.org/

 

Project Definition

Chatterbox would like NGC consultants to help design a paid social media campaign targeting one of its important segments – individuals who want to learn languages.

Specific recommendations to be developed by the Consulting team are:

1.     Design a paid social media campaign targeting individuals

a.     Define the ideal persona for Chatterbox to target and his/her points of interest

b.     Research successful social media campaigns for best practices and insights

c.      Propose a strategy and design a campaign plan for Chatterbox to test, including the timeline, and content ideas

2.     Develop a metrics system to measure the campaign success

a.     Define the relevant KPIs and propose the effective measurement tool

b.     Present your work in a report (campaign plan and measurement tool)

 

chatterbox.jpg
Source: https://wearechatterbox.org/

Life Project 4 Youth

There are currently 1.2 billion Youth aged between 15 and 24. 550 million of them are living below the poverty threshold of $2 a day. Life Project 4 Youth is an organization that strongly believes Young People facing extreme poverty are capable of becoming great entrepreneurs if someone gives them a smile, a supporting work, room to grow, and trust.

LP4Y was founded by a group of European (France, Belgium & Luxemburg) and US entrepreneurs who took on a challenge to set up “Life Project Centers” (LPC) near slum areas in Philippines, Vietnam, India and Indonesia. LP4Y has developed a unique Professional Training for Entrepreneurs (PTE) program, which provides the selected underprivileged Youth with an opportunity to join the 18-month integration ecosystem, and to receive coaching and mentoring from the LP4Y volunteers, as well as professional partners and universities.

Once a Young Adult has been accepted by a coach, he or she is invited to join a team of 15 others, working together on a micro-economic activity. By means of the micro-economic activities developed by each LPC, combined with a specially adapted pedagogy, the Young Adults work as a team on the creation, development and management of a business. The PTE journey is a demanding program structured around three pillars of Working, Learning, and Guidance, and is divided into four successive stages: Autonomy, Responsibility, Management, and Entrepreneurship. This apprenticeship gives them the keys to managing their own lives and escaping exclusion to achieve a decent existence (employment, accommodation, good health, and education).

LP4Y currently operates Life Project Centers in 16 cities across Philippines, Indonesia, Vietnam and India. The organization also wants to launch an E-learning platform where the underprivileged youth can learn English, acquire computer literacy, and get additional guidance for their life projects. This way, the Young Adults can supplement their learning outside of LPC and get support when needed. Moreover, the E-learning platform will serve as a hub connecting different stakeholders of the LP4Y community.

You can learn more about Life Project 4 Youth here: http://www.lp4y.org

In the third follow up project with LP4Y, NGC Consultants will define and structure the E-learning project and prepare a brief to educate prospective users and potential partners about its goals and benefits.   

Specific recommendations to be developed by the Consulting team are:

1.     Gather best practices from successful E-learning platforms employed by similar organizations

a.     Research relevant types of platform architectures and most effective e-learning tools

b.     Propose the best structure and design for the LP4Y E-learning platform, based on the findings

2.     Develop a brief outlining the goals, structure, and benefits of the E-learning platform, targeting LP4Y members (brochure) and potential partners (short PowerPoint)

3.     Identify the criteria for partner selection and suggest 2-3 E-learning tool providers for LP4Y to approach
 

The LP4Y team will incorporate your recommendations when operative, tactical and strategic decisions are to be made in the near future.

lp4y.png

Ravarene

In 2050 it might be more plastic than fish in the sea and in Norway, 25% of all produced and imported edible food is thrown away. We need to act and we need to act now. Råvarene was born out of this crucial need to act. The idea to open a zero-waste store came to Anita Bui, the CEMS alumna, when she was performing a mundane task of taking out the garbage for her mom. “There is not a scratch. Why do I throw this away? I want the content and not the packaging, but I pay for it every time”. The idea of refill and reuse was born.  Being passionate about the environment and inspired by her gap year travels, Anita decided to turn it into a reality during her CEMS studies. Together with her business partner, the support of her family and the start-up friendly environment, they opened Norway’s first Zero Waste store on the 22nd of October 2016.

Råvarene is a zero-waste store, where one can buy ethical groceries without unnecessary packaging. They believe that everyone can make a difference in daily lives: buying groceries without packaging is one of those small steps. At Råvarene, customers can purchase fresh and high-quality products in bulk by filling up reusable containers. Råvarene is also working towards increasing the number of independent businesses, inviting people to openly discuss food, and acting as the unifier that encourages people to work together to reduce waste. The team seeks to know the origin of all the products its supplies, endorses producers and suppliers, and fosters sustainable logic and operations at all levels. They now work on expanding the business to other Norwegian cities and exploring the opportunities that lies in collaboration with other businesses.

Learn more about Råvarene here: http://raavarene.com/

Råvarene is currently in the transition period of the business life cycle; Anita is looking into expansion to more cities in Norway and B2B partnership opportunities.

Specific recommendations to be developed by the Consulting team are:

1.     Recommend relevant business models for store expansion

a.     Analyze strategic opportunities for Råvarene’ store expansion in Norway

b.     Conduct research on similar businesses and present their success stories in the expansion process (example: The Source Bulk Foods in Australia)

c.     Map out the business models of best cases and adapt several to Råvarene 

2.     Suggest partner organizations for potential B2B partnership or purchase of the Råvarene business

a.     Identify cross-industry B2B partnership opportunities for Råvarene (example: partnerships with local canteens)

b.     Outline relevant criteria for partner selection

c.     Suggest several partners and their points of interest

The managing team of Råvarene will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

 

téléchargement.png

Talents Venture

In Italy, many young talents are forced to miss their opportunities to pursue high-quality educational programs due to the severe lack of merit-based scholarships. Currently, most scholarships available for Italian students are income-based, which implies that financial aid excludes the young talents coming from middle income families. According to Eurydice Facts and Figures, only 9% of Italian students received scholarships in the academic year of 2016/2017. Furthermore, student loans are not appropriated to finance a risky investment such as education, because the repayment is not linked with post-graduate student’s income. Culturally, it also has been a norm for parents to take loans on behalf of students. In response to this pressing issue, Pier Giorgio Bianchi, Vito Ciciretti, and Paolo Alberico Laddomada founded Talents Venture (TV). They wanted their start-up to offer innovative service that allows tying the cost of education to student's future income, similarly to what has already been available in North America for decades. TV attracts the best talents from different backgrounds, offering them an ecosystem of services useful for a successful path of personal and professional growth. The main goal is to finance the best students according to the selection model that estimates expected future salary for each student. Students have to repay only when and if they earn salary. The instalment, therefore, represents a percentage of their future income. TV help best talents to attend the best universities regardless of their economic and social background. Besides financial support, TV also wants to provide bright students with internships and job placements through partnering up with large industry players.

TV is currently targeting only Masters and MBA students in Italy to validate its model before offering services to a broader range of students all over Europe. At the moment, the focus is also on three specific education programs: Business, Finance, and Engineering. While the founding team is wrapping its investor relations and waiting for the approval from the Bank of Italy, it would like to have a head start on marketing ideas to raise awareness among young talents who plan to enrol in postgraduate programs in the academic year of 2018/2019.

Learn more about TV here: http://www.talentsventure.com/

Talents Venture plans to utilise the combination of online and offline channels to best inform Masters and MBA students about this newly available merit-based opportunity to fund their future.

Specific recommendations to be developed by the Consulting team are:

1.     Develop a marketing plan to educate prospective students about the benefits of TV services

a.     Develop an understanding of students’ attitude towards financial aid and identify best ways to address their possible concerns, while communicating the benefits of TV’s services

b.     Clarify Talents Venture’s value proposition and define the overarching message for all marketing activities

2.     Develop online and offline marketing campaigns targeting prospective students for 2018/2019

a.     Gather best practices from similar organizations and adapt them to TV

b.     Create social media campaigns to encourage students to apply for this new funding opportunity

c.     Provide promotion campaign ideas to engage university partners (Ex: Student ambassador programs, campus events)

The managing team of Talents Venture incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

 

 

projecte_txt.jpg

Project-E

PROJECT-E is a German NGO with the mission to empower young Ethiopian women through access to quality training, which is to support the selected girls in gaining the necessary professional and personal skills to become independent and confident women, contributing to the development of the Ethiopian economy and society. PROJECT-E has been working in Ethiopia since 2010, when the organisation started the co-implementation of its first project: a college for secretarial science, providing free education and financial and social support to a group of selected young girls. After five years of co-establishment, this first project was successfully handed over to the local partner organisation, Selam Children ́s Village, who is now operating the college on its own. During the partnership with PROJECT-E the success rate of the project, measured in the number of graduate students employed in the local labour market, has always been 100%, which encouraged the student based organisation to launch a new project.

After a thorough research in 2014, the idea of establishing a quality hotel school arose. As one of the fastest growing industries in the country, the hospitality sector seemed to be a promising sector for graduating girls. Furthermore, the adaption of the standard of the newly developed sector to international requirements was a challenging factor for all stakeholders involved. Through the discussion with many representatives from educational institutes, but also the industry, PROJECT-E quickly identified four main gaps: practical training, communication skills, attitude and hygiene. PROJECT-E‘s Hospitality Institute, which opened its doors in October 2015, allows 20 young women from low-income families to join the program on yearly basis. The two-years education program is based on the Ethiopian Occupational Standard for Hotel Operation Level 1 and 2, but topped up with input from international hotel schools, hotel managers and guests. The focus on practical training, which the students can acquire either during the sessions in simulated areas of the school or during internship periods. In addition to that, a professional social worker supports the students with life skill training, including communication skills and attitude training, and counseling service. Accommodation, food, medical allowances and pocket money is provided to the students, to encourage a focused learning environment. Learn more about PROJECT-E here: https://project-e.eu/

In line with the organisation's goal of long-term financial sustainability, PROJECT-E aims at (1) establishing a cost recovery activity to re-finance a part of PEHI's expenses from within Ethiopia, (2) setting up an extensive network of partnerships and sponsors in Europe and (3) developing effective fundraising mechanisms.

Specific recommendations to be developed by the Consulting team are:

1.     Create a business plan for the cost recovery café in Addis Ababa provided by the Country Representative and Management Board

2.     Identify partnership practices and possible network expansions including international organizations that increase the visibility of PROJECT-E in Europe

The managing team of PROJECT-E incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

 

projecte_txt.jpg

Positive energy

Positive Energy (previously known as Collective Energy) was founded in July 2014 by three engineers based in Turkey and Germany, who were united by a passion for making a difference within the energy sector. Today, Positive Energy offers commercial buildings owners the disruptive solution to save energy and cost, while getting the same quality level via operating the buildings with BEADs' AI (Building’s Energy Analysing Device). With the help of BEAD, the buildings will have a smart energy agent that works and manages the building 24/7. BEAD analyses how commercial buildings consume energy according to human behaviour patterns, occupancy ratios and ambience/environmental changes. The data collected is directed to the automation system as a real-time feedback. As a result, BEAD will be the first step towards “humanlessly” operated buildings: buildings that will wake up when you wake up, communicate and live with you, and sleep when you sleep. As a result, commercial buildings can achieve 15-20% energy savings and 10% of operations costs, which will certainly add points to the socially responsible goals. The Positive Energy team views buildings as living ecosystems rather than static assets, which have a high potential of becoming eco-friendly and sustainable.

The company currently serves countries in MENA and EU regions, which are estimate to have over 7 million of commercial buildings together. The target groups are commercial chains, including the supermarkets, banks, retailers, and hotels, which together are valued at 3.5 billion USD in market size. In the next few years, the team would like to enter markets in Nordic countries, Germany, Austria, the UK, and the UAE.

You can learn more about BEAD here: http://enbead.com/

NGC consultants have already delivered a strong project for Positive Energy (Collective Energy back then) in Fall 2015. In this follow up project, the consulting team will be asked to develop relevant business models and investment options for Nordic countries, Germany/Austria, the UK, and the UAE.
Specific recommendations to be developed by the Consulting team are:

1.     Analyze the commercial buildings markets within the regions of interest

a.     Collect data on energy consumption and climate change effects for each region

b.     Highlight relevant regional regulations for commercial buildings

c.     Estimate the market size for commercial buildings for each region and identify the key players in Building Management and Energy Management Technologies

2.     Create a Power Point deck targeting potential investors within the regions of interest

a.     Present the market development trends for the next 5-10 years based on the above findings

b.     Develop business models and corresponding investment options

The managing team of Positive Energy will incorporate your recommendations when strategic, tactical and operational decisions are to be made in the near future.

Positive-Energy.jpg

Kalmat Foundation (2018)

The children in Sri Lanka are continuously caught up in poverty cycles: in this society, if you are born poor - you will die poor. The only way to break out from this cycle is through getting higher education to improve their lives. “While we were in Sri Lanka in 2005, we saw many children in rural areas, walking to school on the hot tar roads in 100F/40C degree weather without a pair of shoes. We realized these children and their parents could not afford to buy them,” – said the founders. – “In Sri Lanka, the average price of a pair of school shoes are about 14 USD a pair, which many poor families can’t afford. Most children wear rubber flip flops to school, which wear out quickly, while others cannot even afford a pair [of flip flops]. When one adds shoes, books, and school essentials, one would think it’s better to stay at home and look after the younger siblings or work in the farm. As the result, 25% of the children drop out of school after grade 5 to help their parents with work instead of completing their studies.”

This immediate call for action gave roots to Kalmat Foundation, a non-profit organization created in 2011 and based in Tulsa, Oklahoma, USA. It also has an active branch in St. Gallen, Switzerland. Kalmat has succeeded in engaging individuals and organizations to contribute to the foundation in Switzerland through cash donations and sale of handmade scarfs and jewellery. However, it has been struggling with attracting and retaining donors in the US due to intense competition with other organizations.

Kalmat employs a wide network of volunteers in the US, Europe, and Sri Lanka and is currently supporting around 500 Sri Lankan children. To ensure that every child has a pair of shoes and enough school supplies for a year, Kalmat needs to raise at least 20,000 USD annually.

Learn more about Kalmat Foundation here: http://www.kalmatfoundation.org/

 

NGC has already delivered a strong project to Kalmat in 2017 by providing best practices in fundraising management and communications strategy. This semester, John would like NGC to delve deeper into the marketing area, building on the previous team’s findings and suggestions.

Specific recommendations to be developed by the Consulting team are:

1.     Develop a comprehensive Social Media strategy for Kalmat to attract followers and raise awareness about the foundation

a.     Provide a Social Media plan for Kalmat to implement on a weekly and monthly basis

b.     Define criteria for selecting Kalmat Social Media Ambassadors and come up with specific ways to get them involved in the foundation’s activities

c.     Recommend potential candidates for the Ambassadors, including their contact information

2.     Develop a program to engage College and University students in Kalmat fundraising and/or marketing activities

a.     Suggest ideas for on-campus fundraising events, which the Kalmat team could physically co-host

b.     Suggest ideas for remote collaboration between Kalmat and student organizations

c.     Recommend several students organizations within the US (San Francisco, Boston, Dallas, Tulsa) for on-campus collaboration and several outside of the US for remote collaboration

The managing team of Kalmat Foundation will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

kalmat-logo-be53624e43ac68ef8323ff0500fb202c.png

Brands for Good

Today’s consumer understands better than ever before the threats facing our planet. Millennials are rightly concerned about how climate change, pollution and depletion of the earth’s resources will impact their quality of life. Many people are also deeply troubled by the human rights abuses and child labour in textile manufacturing and the mistreatment of animals in various industries. Into this context, BrandsForGood.com (B4G) was born in Melbourne, Australia, with the millennials and Gen X women at the centre of the target demographic. The site offers beautiful and functional products created by brands with a passion for avoiding harm to people and the planet. It’s the online marketplace for the large segment of consumers who care about their social and environmental footprint. BrandsForGood.com offers participation in a community of brands and consumers who want to collaborate and learn together how to live kindly, sustainably and well. Moreover, 2% of the purchase price is directed to the Bears and Butterflies charitable foundation, reflected in a bi-annual tax-deductible receipt for the consumer. Consumers can choose what type of charitable work this money goes towards and add a donation of their own if they wish to.

B4G owns a fully functional, real time cloud based technology solution, scalable to meet several expansion possibilities. More than 60 brands have signed on to sell their products on the attractive site and provided statements regarding their social and environmental credentials. Most brands are small enterprises, and at this stage fashion and personal care products feature the most with some homewares and consumables available as well. Regular blogs feature brands and the good humans behind the brands plus more reflective and encouraging writing on topical issues in the social and environmental realm. All blogs are crafted to create a sense of community around the common goal of changing our habits to live more sustainably.

Learn more about B4G here: https://brandsforgood.com/

Brandsforgood.com aims to be a global market place where every purchase does good and not harm. To take this to the next level, the company needs helps in reassessing the definition of “good”, based on which it will encourage and support brands which are actively doing good and seeking to do better.
Specific recommendations to be developed by the Consulting team are:

1.     Develop an understanding of the social & environmental impact businesses make through their practices

a.     Research the global standards in environmental, consumer health, and human & animal rights areas and the respective bodies responsible for them

b.     Gather examples of brands that made negative & positive impacts in the aforementioned areas

c.     Present most relevant findings and their practical implications for B4G

2.     Define the brand selection criteria and find the way to communicate them to customers

a.     Translate the “good” into measurable criteria for B4G to categorize the brands accordingly

b.     Propose an easy-to-use assessment method that addresses the relevant criteria in B4G’s brand selection

c.     Create an effective communication tool to help B4G consumers make purchases based on the impact areas most important to them

The managing team of B4G will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

BFG-Logo-Stacked-Black.png

Nordgreen

Nordgreen is an e-commerce start-up aiming to disrupt the watch market through offering high-quality fashion watches inspired by the minimalistic Scandinavian design and the deep belief in sustainability. The Nordgreen founding team is comprised of three ex-McKinsey consultants and seasoned entrepreneurs, collectively possessing extensive experiences in growth strategies, cross-border e-commerce, and supply chain & operations. Based in Copenhagen, Nordgreen will be a truly global brand from day one. Its e-commerce platform will offer seamless consumer experience through numerous localised websites, while the network of couriers and warehouses will ensure quick and reliable delivery.

The Nordgreen’s first watch collection was created by Jakob Wagner – an internationally renowned Danish industrial designer who received numerous industry awards. Besides enjoying the high-performing beautiful watch, customers will get an opportunity to leave a positive mark in the world: with every purchase, he or she will also directly donate to a cause. The three watch styles available within the collection correspond to three causes and charitable organizations in healthcare, education, and the environment.

Nordgreen will introduce its impactful watches across the globe in December 2017 in the following markets: Asia - China (including Hong Kong), Japan, Korea, Singapore; Europe - Austria, Denmark, Germany, Sweden, Switzerland, and the UK.

Learn more about Nordgreen here: https://nordgreen.com/

Project description

Nordgreen will launch the first watch collections in four Asian countries due to their large customer base and promising market potential. The NGC consultants will provide the founding team with their local market knowledge to ensure a successful product launch in these key markets. Your point of contact will be the CEO of the local market and the top management of the Group.

Specific recommendations to be developed by the Consulting team are:  

Create a Go-To-Market Strategy for China & HK / Japan / Korea / Singapore:

1.     B2B: Build upon the existing overview of potential resellers (Online & Offline)

a.     Prepare a brief negotiation guide outlining the tactics that are specific to the culture and norms of each market

b.     Create initial outreach strategies to start business relationships

2.     Marketing (Online and Offline):

a.     Build upon Nordgreen’s existing overview of potential online influencers and create initial outreach strategies to start business relationships

b.     Use your local market knowledge to develop low-budget, high-reach offline marketing strategies to spread the word about Nordgreen       

The managing team of Nordgreen incorporates your recommendations when operational, tactical and strategic decisions are to be made in the near future.             

nordgreen.png

Witioo

Witioo is a brand new social tech initiative founded by a multidisciplinary and multicultural team from Canada, Taiwan, and Costa Rica. This human centric non-profit enterprise started from a casual discussion among friends about the fatal shooting incident in the US that gave roots to the Black Lives Matter movement. Touched by this event, one of the co-founders, Sébastian Paris, started researching the already existing crime prevention solutions, including the panic buttons and various contingency services. After examining the wide range of human tragedies, he discovered a common pattern that current solutions often fail to tackle, which encompasses the event stages and the time it takes to prevent its escalation. As the result of the ever-increasing population growth and diminishing resources, the response time to tragedies has been rising year by year.  Some states in the US even enforced bans on panic buttons due to the inability to respond to all alarms or arriving at the false ones.

Sébastian and the team have created a technological solution that merges the benefits of the panic buttons, social network, contingency and community services. Witioo is a mobile app that provides crime-preventive geolocation to help citizens find the safest path out of the situation. Any community member can register to volunteer and get notified when someone in the proximity needs help, whether it be a criminal incident or emotional distress. Finally, Witioo partnerships with the government agencies and such organizations, as the Red Cross, will complete a social network that works together to effectively coordinate security management and crime prevention.  

Learn more about Witioo here: http://witioo.alinealab.com/website/

Project description

Witioo has successfully created the working prototype and completed the concept validation. While the enterprise’s core philosophy is to serve the society at no cost, Witioo needs to find the best business model and suitable impact investors to be able to grow globally and develop the technology further. In addition, Witioo would like to collaborate with academic institutions in conducting pilot studies. 

Specific recommendations to be developed by the Consulting team are:

1.     Develop a business model for Witioo to successfully serve the social mission while attracting investment

a.     Analyze similar organizations and their best practices in fundraising and partnership programs

b.     Evaluate Witioo’s current business model and suggest the ways to take it further

2.     Develop a strategy to attract impact investors and involve academic partners

a.     Clarify Witioo’s unique value proposition and KPIs to influence organizations to support the technology

b.     Suggest impact investors who share the similar vision as Witioo and propose effective ways to approach them

c.     Suggest academic institutions which share the similar vision as Witioo and propose effective ways to approach them

The managing team of Witioo incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.

            

Witioo.png

Inaska

Just like many women, KatharINA and FranziSKA, the co-founders of INASKA have been regularly facing the same problem over the years: you own hundreds of bikinis, but none of them fit perfectly. Franziska is a passionate beach volleyball-player who was looking for a reliable sports bikini with a stylish design, while Katharina has long been on the search for a comfortable beach outfit without irritating clasps and knots. These ambitious ladies were united with a common goal to combine fashionable look with the comfort and stability that is necessary for a free range of motion. In one and a half years, they designed and produced a one-of-a-kind product in the heart of Europe: a dependable sports bikini that offers a perfect fit, unfailing support, and appealing look.

In addition to the innovative design, Franziska and Katharina wanted to take a step further and give back to the environment by turning to eco-friendly processes: they design, source, and produce in Portugal to keep the production local. They use only the finest Italian fabrics consisting of 78% ECONYL® yarn, which is made entirely of recycled Polyamide derived from old fishing nets and similar materials. The products are delivered via CO2-neutral shipping to customers worldwide in a reusable sports bag and recycled carton at no extra charge. For each item sold, INASKA donates 20 cents to Surfrider EU. Finally, there is no paper involved in invoicing, as all purchases are made online.

INASKA is still at its early stages of development with a small but mighty team. Currently, the bikinis are mostly sold in Germany, targeting active women aged 18-45 who play beach and water sports. Franziska and Katharina would like to explore new European markets, potentially including France, Italy, Spain, Greece, and Portugal.

Learn more about INASKA here: https://www.inaska-swimwear.com

Project description

INASKA would like the NGC consultants to brainstorm a creative and feasible strategy to build awareness about its innovative and eco-friendly product within Europe through social media platforms and influencer marketing.

Specific recommendations to be developed by the Consulting team are:

1.     Propose online and offline “influencers” who would help promote INASKA and build a community

a.     Define criteria for different types of “influencers” [bloggers, sport communities (beach volleyball, surfing, swimming), NGOs] and their points of interest

b.     Suggest potential partners, including their contact information and recommended approaches

2.     Develop a social media strategy to attract and engage followers (Facebook and Instagram)

a.     Gather best social media practices from similar companies/organizations and analyze their activities (frequency, content, campaigns)

b.     Evaluate INASKA’s current social media activities and suggest budget and time-friendly tactics to implement

The managing team of INASKA will incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future

inaska-swimwear_logo.png