Nazava Water Filters is a social enterprise based in Bandung, Indonesia. Since its start back in 2009, Nazava has provided more than 400,000 people with the access to safe drinking water in more than 50 locations in Indonesia, Ethiopia and Tanzania. Nazava’s mission is to become the Indonesian premier provider of safe and affordable water filters. The company focuses on marketing the best available technology at the lowest possible price, catering to the low to middle income households. According to the statistics every year six out of 1,000 children younger than five die of water-related diseases in Indonesia. The most popular ways of obtaining safe drinking water in rural and urban areas are still boiling water and refilling gallons – both are costly for most families. Using Nazava Water Filters is eight times more affordable compared to buying water and three times cheaper than boiling it. Moreover, Nazava’s technology is much more sustainable since it doesn’t produce waste and carbon emissions. The water filtered through Nazava technology is safe to drink and fulfils the WHO standards, thus helping prevent serious diseases and contributing to a better quality of life. Nazava’s filtration technology has been successfully adopted during the cholera outbreaks in Haiti and Zimbabwe.
Currently, Nazava’s main distribution channels include resellers (most of whom are part of women groups) sales teams who also perform important direct marketing tasks. The company also exports its water filters to neighbouring countries, such as Ethiopia, Nepal and Cambodia. Nazava would like to continue expanding its borders, ensuring the supply of safe and affordable drinking water for all.
Learn more about Nazava here: https://www.nazava.com/en/
Preferred Consultant Profile
Analytical, entrepreneurial, can-do mind-set
Interest in Social Entrepreneurship and Economic Empowerment
Experience in Direct Sales and Marketing preferred
Knowledge of the Indonesian market is an asset
Estimated Workload And Group Size
Workload: 4-5 hours per week (per person)
Team Size: 4-5 people
8 - 10 weeks
Starting: June 2018
Nazava would like NGC consultants to help improve its current sales and distribution strategy, while integrating effective marketing & communications tactics in the process.
Specific recommendations to be developed by the Consulting team are:
1. Develop an effective sales & distribution strategy to meet the company’s goals:
a. Evaluate Nazava’s current sales & distribution strategy, focusing on the resellers and account manager’s activities
b. Conduct primary & secondary research to gather best practices from similar industries and identify important KPIs
c. Propose ways to improve current processes and develop a scorecard to measure success
2. Develop a marketing & communications strategy to raise awareness about the product benefits and its social impact
3. Recommend how to effectively integrate new marketing tactics into the sales process
The managing team of Nazava incorporate your recommendations when operational, tactical and strategic decisions are to be made in the near future.
Communication and Monitoring
The NGC consulting team will remain in constant contact with Nazava and its management to improve knowledge and accuracy of recommendations throughout the project to eventually develop the best possible recommendation.
Regarding project updates and monitoring of the project, both, the consulting team and representatives from Nazava will also be in constant contact with the NGC Project Manager. Furthermore, the NGC Project Manager serves as contact person in case support or other assistance should be needed.